Communication gap and constraints in kinnow production technology
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Date
2011
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Publisher
CCSHAU
Abstract
The present study was conducted in Sirsa and Hisar districts of Haryana state with 80
farmers as a sample for the study. The major thirst of the study was upon the communication
gap and communication behaviour of the farmers in relation to getting information for
scientific cultivation of kinnow crop. The findings revealed that majority of the farmers were
from middle aged group and from the dominant caste, having high socio economic status and
more than ten acres of land, educated up to high school, having farming as their main
occupation and they mainly came from joint family setup. The DHO and its officials were the
most preferred with a maximum credibility and trustworthiness. The university scientists
topped the list of information sources from the point of view of level of satisfaction derived
by the kinnow growers.
The farmers were having a large communication gap of 46.75 with the university
scientists and a narrow communication gap of 17.75 and 18.50 with the input dealers and
DHO/HDOs, respectively. However, the largest communication gap of 76.67 was found in
case of radio. The higher caste and the well educated farmers considered university scientists
a more reliable source and therefore seized to opt for input dealers. The major constraints in
using radio and television were that most of the programmes broadcasted from the radio and
television did not relate to their farming system. The important constraints faced by the
kinnow growers in utilizing DHO/HDO were regarding their availability and poor knowledge
of horticulture. The farmers faced difficulty to visit the university and search the scientist and
they said that few scientists have got expertise on kinnow crop.
Non-availability of quality inputs, high cost of insecticides/pesticides and fungicides,
inadequate weed control in kinnow production, low production due to unfavorable weather
condition, absence of agro-processing units, lack of knowledge of current advances on
kinnow production, lack of guidance for controlling insect pests/diseases were considered the
most serious constraints by the kinnow growers. All these constraints can be minimized by
providing trainings to the farmers and by distributing literature regarding technical know-how
to the farmers as it requires specialized skills in certain operations. The facility of modern
communication technology can also play an important role in mitigating these constraints.
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Keywords
Communication Gap, Communication Behaviour and Constraints