UNIT LEVEL STUDY ON CONSUMER PURCHASE BEHAVIOUR OF VALUE-ADDED DAIRY PRODUCTS

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dc.contributor.advisorDr. D. R. Vahoniya
dc.contributor.authorChauhan Nikunj K.
dc.date.accessioned2022-04-30T10:48:13Z
dc.date.available2022-04-30T10:48:13Z
dc.date.issued2020
dc.description.abstractThe dairy sector in India has demonstrated significant growth in the past 10 years with milk production increasing at the rate of 4.8 per cent CAGR, reaching 187.7 million MT in 2018-19. In the same period, the per capita availability of milk in India has increased from 260gms per day to 394gms per day. India ranks first in milk production, accounting for 22 per cent of world market share followed by the united states of America, China, Pakistan and Brazil. India’s dairy cooperatives have played a key role in expanding milk and milk-product marketing. co-operatives & private dairies still procure only about 20 per cent of the milk produced in the country, while 32 per cent is sold in the unorganized market and about 48per cent is consumed locally even though India’s dairy industry is expected to maintain growth at a CAGR of 15 per cent over 2016-2020. During the last five to ten years, India has seen a dramatic shift towards consumption of value-added products such as cheese, yoghurt, UHT (ultra-heat treatment) milk, flavoured milk, and whey. The value-added products overall contribute to ~35% of the total dairy market in India. Furthermore, within the value-added segment, the largest product category is ghee, having a market share of ~15% in the overall dairy market.en_US
dc.identifier.urihttps://krishikosh.egranth.ac.in/handle/1/5810184041
dc.keywordsUNIT LEVEL STUDY ON CONSUMER PURCHASE BEHAVIOUR OF VALUE-ADDED DAIRY PRODUCTSen_US
dc.language.isoEnglishen_US
dc.publisherInternational Agri-Business Management Institute Anand Agricultural University Ananden_US
dc.subAgricultural Business Managementen_US
dc.themeUNIT, LEVEL, CONSUMER, VALUE-ADDED, DAIRY PRODUCTSen_US
dc.these.typeM.B.A.en_US
dc.titleUNIT LEVEL STUDY ON CONSUMER PURCHASE BEHAVIOUR OF VALUE-ADDED DAIRY PRODUCTSen_US
dc.typeThesisen_US
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