FARM TELECAST VIEWING BEHAVIOUR OF TV OWNING FARMERS OF SANTRAMPUR TALUKA OF PANCHMAHALS DISTRICT OF GUJARAT STATE
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Date
1996
Authors
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Publisher
AAU, Anand
Abstract
Information plays an immense role in our society and its large scale dissemination through highly perfected communication media constitute one of the striking development of our time. The present agricultural strategy in India calls for speedy dissemination of agricultural information and technological knowledge to the farming community. The fast changing agricultural technology demands for more and more information to be transmitted to ever increasing volume of clientele. Mass media like radio, television and printed material have been considered as the important tools to communicate farm message to the farmers. Television due to its mass nature promises to satisfy the informational needs of the mass in general and farmer in particular. Agricultural information is disseminated to the farmers through farm telecast.
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Keywords
EXTENSION EDUCATION, AGRICULTURE, A Study