Agricultural news coverage: A comparison of The Hindu and The Tribune
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Date
2016
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Publisher
Punjab Agricultural University, Ludhiana
Abstract
Mass media, an important medium of agricultural communication, can transfer knowledge
and skill about latest agricultural technology to increase the production and at the same time
highlight the farm related problems. Newspapers are enduring and very popular print media
organ. Agricultural news covers a wide range of subject areas, assessing all stages from
agricultural research and production to processing, marketing, consumption, nutrition and
health. This study is based on secondary data gathered from The Hindu and The Tribune
newspapers for the period July 2014 to November 2014. It aimed at evaluating how the two
selected publications covered agricultural issues during the given period. According to the
study The Tribune gave more coverage to agricultural news as compared to The Hindu. More
articles and features were published by The Hindu, while The Tribune published more
editorials and news on agriculture. The Hindu published more news on front and editorial
page while The Tribune published more news on op-ed page and other pages. The Tribune
published about double the pictures as of The Hindu. Also in spot pictures, The Tribune took
the lead. The scientific information as well as market and finance information in the
agricultural coverage of The Hindu is more that The Tribune. The Hindu published about
double the graphs than The Tribune. No newspaper used cartoons or tables in the agricultural
coverage during the period of study. As India is a predominantly agricultural country, the
newspapers should give adequate coverage to agriculture on important pages of news dailies.
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Keywords
Mass Media, Coverage, Agricultural news