OPINION OF THE VEGETABLE GROWERS REGARDING VEGETABLE PROCESSING IN LUDHIANA DISTRICT OF PUNJAB
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Date
2011
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PAU Ludhiana
Abstract
The study entitled “ opinion of the vegetable growers regarding vegetable processing in
Ludhiana district of Punjab” was undertaken to know the opinion of the vegetable growers
regarding vegetable processing, problems perceived by them in processing of vegetables and
suggestions to overcome the perceived constraints in processing of vegetables. A total sample
of 80 vegetable growers cultivating potato, tomato and chilli were taken for the present
investigation. The data were collected through personal interviews. The findings of the study
revealed that more than half of the respondents (52.50 per cent) belonged to the age group of
38-50 years and 43.75 per cent of the respondents were matriculates. Majority of the
respondents (61.25 per cent) belonged to nuclear families whereas 51.25 per cent had upto 5
members in their family. A little more than one-third (38.75 per cent) of the respondents had
medium operational land holdings. A little less than half (47.50 per cent) of the respondents had
experience in vegetable cultivation varying from 9-16 years and income varying from 4.5-7
lacs/ annum. Most of the respondents had medium extension contacts, mass media exposure,
innovativeness, economic motivation, risk bearing capacity and low scientific orientation. Most
of the respondents cultivated potato on 12-19 acres, tomato on 1-2.5 acres and chilli on 1.2
acres of land. All the respondents had cultivated wheat on their farms along with the selected
crops. All the respondents were of opinion that processing of vegetables is profitable but
complex process that requires technical knowledge and huge initial investment. However it
increases the shelf life and market value of the product. There was significant association
between Education, operational land holding, income, innovativeness, scientific orientation,
risk bearing capacity and economic motivation with willingness for processing of vegetables
whereas family type, family size, experience in vegetable cultivation, extension contacts, mass
media exposure had no significant association with willingness for vegetable processing. Lack
of finance was the most serious problem perceived by respondents in processing of vegetables.
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