Food packaging and its influence on consumer perceptions and purchase behavior

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dc.contributor.advisorKathuria, Lalit Mohan
dc.contributor.authorSalhotra, Simran Jeet
dc.date.accessioned2016-11-10T14:10:15Z
dc.date.available2016-11-10T14:10:15Z
dc.date.issued2014
dc.description.abstractThe packaged food industry in India is an emerging market segment and this industry has grown to 11.5 per cent annually during the past five years. The present study was conducted to explore consumer perceptions towards packaged food products and to examine the influence of packaging on purchase intention and purchase behavior of food products. The categories for packaged food products selected for the purpose of study were cereal products, bakery products, dairy products, ready-to-eat and ready-tocook food products, beverages, meat and meat products, fruits and vegetables. A sample of 250 respondents was selected from three major cities of Punjab namely Ludhiana, Jalandhar and Amritsar on the basis of convenience. Data were collected with the help of structured and non-disguised questionnaire. Analysis was undertaken using statistical tools like frequency distribution, percentage, mean score, standard deviation, analysis of variance and factor analysis. The study revealed that majority of the respondents was aware of packaged food products. Major sources of awareness were sales person advice and advertisements. Respondents perceive ‘nutritional value’, ‘variety’, ‘information regarding ingredients’ and ‘selling price’, ‘easiness to use’, ‘reduction of uncertainty’ and ‘health claims’ as important parameters while making a decision to buy packaged food products. The statistical results highlighted that there is a significant difference in the perceptions of respondents towards parameters such as ‘nutritional value’, ‘variety’, ‘information regarding ingredients’, ‘easiness to use’, ‘reduction of uncertainty’ and ‘health claims’ while making decision to buy packaged food products among respondents belonging to different income categories. Further, factor analysis highlighted factors such as ‘safety and trust’, ‘nutrition and price’, ‘quality and brand image’, ‘environment concern’, ‘Attractive packaging’ influencing the purchase of packaged food producten_US
dc.identifier.urihttp://krishikosh.egranth.ac.in/handle/1/84885
dc.language.isoenen_US
dc.publisherPunjab Agricultural Universityen_US
dc.research.problemFood packaging and its influence on consumer perceptions and purchase behavioren_US
dc.subAgribusiness Managementen_US
dc.subjectAgribusiness Managementen_US
dc.subjectAgricultural Economicsen_US
dc.themeconsumer perceptionsen_US
dc.titleFood packaging and its influence on consumer perceptions and purchase behavioren_US
dc.typeThesisen_US
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