Marketing and Processing of fruits in Punjab
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Date
2022
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Punjab Agricultural University, Ludhiana
Abstract
The present study was conducted to investigate the various marketing and processing related aspects of fruits in Punjab. Personal interview method was employed to collect the primary data from the sample respondents comprising farmers, pre-harvest contractors, wholesalers, retailers and the processing units. The study revealed that marketed surplus of kinnow and malta, the major fruits of sample farmers constituted 98.20 per cent and 96.06 per cent total production of the respective fruits. As compared to channels in which producers themselves sold their produce in the market, in this channel (pre-harvest contract system) the observed price spread was the highest and the producer’s share in the price paid by consumer for the average quality fruits was found to be the lowest. The producer’s share in consumer rupee was the highest when they sold their produce directly to the retailers and this channel was observed to be the highly efficient. The location of majority of fruit processing units is away from the main fruit producing areas and these are found to be concentrated in the industrial hub of the state. The processing capacity utilized by processing units found to be very low and inversely related to the size of unit. Both, local as well as distant markets were the major sources of procurement of fruits by the processing units and relatively low quantities of fruits were sourced directly from the farmers. Problems of insect disease, inadequate irrigation facility, lack of processing unit in nearby area, and lack of local markets were the major constraints faced by the farmers. Inadequate supply of variety of fruits, low quality of fruits, lack of demand of processed food and lack of utilization of waste were the main constraints faced by the processing units. In order to bring the desired diversification of state agriculture, the problems faced by fruit growers and processing units need to be addressed on the priority basis through employing suitable technological interventions and policy tools.
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Jalthariya, Kamal Kishor (2022). Marketing and Processing of fruits in Punjab (Unpublished M.Sc. thesis). Punjab Agricultural University, Ludhiana, Punjab, India.