STUDY OF DEALERS SATISFACTION LEVEL AND BRAND PERCEPTION OF MAJOR TRACTOR BRAND IN SAURASHTRA, KUTCH AND SOUTH GUJARAT
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Date
2013
Authors
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Publisher
Anand Agricultural University, Anand
Abstract
Mechanizations has an important role to play in Indian agriculture There are direct as well as indirect effects of agricultural machinery and implements on productivity through better use of other inputs, more efficient and timely completion of agricultural operations and increase in cropping intensity. Tractor industry is one of the most capital intensive industries in agricultural machinery industry.
The
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Keywords
Agri Business Management, Study