A STUDY ON PRODUCTION AND MARKETING OF LITCHI IN MUZAFFARPUR DISTRICT OF BIHAR
| dc.contributor.advisor | Rashmi Chaudhary | |
| dc.contributor.author | PRANAV RAJ | |
| dc.date.accessioned | 2024-06-27T15:30:39Z | |
| dc.date.available | 2024-06-27T15:30:39Z | |
| dc.date.issued | 2023-08-17 | |
| dc.description.abstract | The study analyzes litchi cultivation in India, focusing on trends, challenges, and marketing dynamics. The study covers the period from 2011-12 to 2021-22 and provides insights for agricultural policymakers and stakeholders. The analysis reveals a gradual increase in litchi cultivation area, reaching 99.33 thousand hectares in 2021-22. Bihar leads in production, followed by West Bengal and Assam. Bihar shows consistent growth, while Assam also improves production levels. Comparing India and Bihar, Bihar demonstrates faster growth rates in the production area and productivity, albeit below the national average. The district-wise analysis highlights Muzaffarpur as a significant contributor, along with other districts displaying steady production. Socio-demographic profiles of participants indicate diverse characteristics in age, gender, education, occupation, family type, household size, and income levels. Participants primarily use Channel I for marketing, with direct sales to consumers being prevalent. Village traders, wholesalers, and retailers also play a role in the marketing process. Challenges faced by litchi farmers include fluctuating demand, seedling availability, fertilizer shortages, labour availability, pest and disease attacks, inadequate infrastructure, limited market information, and conflicts with traders. This research provides valuable insights into litchi cultivation trends, challenges, and marketing dynamics, aiding decision-making for policymakers and stakeholders to improve the litchi farming sector's productivity and profitability. | |
| dc.identifier.uri | https://krishikosh.egranth.ac.in/handle/1/5810211050 | |
| dc.keywords | A STUDY ON PRODUCTION AND MARKETING OF LITCHI IN MUZAFFARPUR DISTRICT OF BIHAR | |
| dc.language.iso | English | |
| dc.pages | 47+v | |
| dc.publisher | UHF Nauni | |
| dc.sub | Agricultural Business Management | |
| dc.theme | A Study on Production and Marketing of Litchi in the Muzaffarpur District of Bihar | |
| dc.these.type | M.B.A. | |
| dc.title | A STUDY ON PRODUCTION AND MARKETING OF LITCHI IN MUZAFFARPUR DISTRICT OF BIHAR | |
| dc.type | Thesis |