Role of social media (YouTube) in promoting Agri-Business in Punjab
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Date
2016
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Punjab Agricultural University, Ludhiana
Abstract
The study was done to understand the Role of social media (YouTube) in promoting Agri-Business in Punjab. For purpose of study, sample of sixty respondents i.e. ten administrators and fifty subscribers were taken on the basis of convenience. Some of issues like time spent on YouTube, purpose of using YouTube, duration of videos and reliability of content of YouTube was examined. Also problem faced by respondents was investigated like buffering issues, irrelevant topic given to the videos and irrelevant content of videos. Despite of this, YouTube is a powerful tool for promoting Agri-Business as it helps in skill development and learning new ways of doing activity in effective way. On the whole, YouTube has got a great potential to promote Agri-Business in Punjab
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