Uses and Gratifications of Social Media in Senior Secondary Students of Ludhiana and Dhandhra: A Comparative Study

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dc.contributor.advisorThapar, Sheetal
dc.contributor.authorDeepali
dc.date.accessioned2018-02-15T09:29:58Z
dc.date.available2018-02-15T09:29:58Z
dc.date.issued2017
dc.description.abstractIn the 21st century, social media is an immensely popular medium of mass communication. It's influence can have both positive and negative results. A study was conducted to identify the uses and gratification of social media in senior secondary school children of Ludhiana and Dhandhra. Using a close-ended questionnaire, responses were obtained from 200 (50 from each school) senior secondary students of P.S.E.B and C.B.S.E Ludhiana and Dhandhra. The demographic profile largely constituted of students in the age range of 16> and <17 years, most of them had family income of Rupees <20,000 per month and many live in nuclear families. Reflecting the huge penetration of Social Media, it shows that in today's era everyone uses social media and social networking sites to remain connected, updated and informed. Every household has a mobile phone which shows the importance of this device. Wi-Fi connection was present in most of the areas of Ludhiana as well as Dhandhra. Whatsapp ranked on top position in their preference as well as according to safe uploading of pictures and easy connection with people. Education and assignments were the main purpose and entertainment followed that. More than 50 percent of the students never keep their phones always with them as they share it with their family and relatives. Many students face their parents’ objection while using social media in their day to day routine. Through this study one comes to know that social media is so much inter woven in our life that it seems impossible to live without social media.en_US
dc.identifier.urihttp://krishikosh.egranth.ac.in/handle/1/5810040940
dc.keywordsSocial Media, Senior Secondary School Children, Wi-Fi connection, Whatsapp, Education and Assignmenten_US
dc.language.isoenen_US
dc.pages76en_US
dc.publisherPunjab Agricultural University, Ludhianaen_US
dc.research.problemUses and Gratifications of Social Media in Senior Secondary Students of Ludhiana and Dhandhra: A Comparative Studyen_US
dc.subSociologyen_US
dc.subjectnullen_US
dc.themeUses and Gratifications of Social Media in Senior Secondary Students of Ludhiana and Dhandhra: A Comparative Studyen_US
dc.these.typeM.Scen_US
dc.titleUses and Gratifications of Social Media in Senior Secondary Students of Ludhiana and Dhandhra: A Comparative Studyen_US
dc.typeThesisen_US
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