A study of adoption and usage of mobile banking in Ludhiana city
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Date
2016
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Punjab Agricultural University, Ludhiana
Abstract
The study was undertaken to understand the adoption and usage of mobile banking and factors influencing adoption and usage of mobile banking in Ludhiana city. For achieving the objectives of study exploratory research was followed. For the purpose of study customers using mobile banking were selected i.e. total 100 customers were selected conveniently. Primary data has been collected with the help of pre-structured questionnaire. Data obtained was analyzed by various statistical techniques like mean, standard deviation, ANOVA, z test, t-test. It was concluded that mobile banking was used mostly by male respondents as compared to female respondents and most of them were students. They were having relatively more awareness about bill payments and relatively less awareness about international remittance. Most of the respondents use mobile banking services on the weekly basis and more than half of the respondents were satisfied by the services of mobile banking.
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