Marketing of convenience food in Punjab
| dc.contributor.advisor | Ramandeep Singh | |
| dc.contributor.author | Verma, Shivani | |
| dc.date.accessioned | 2018-08-13T06:05:31Z | |
| dc.date.available | 2018-08-13T06:05:31Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | The study on marketing of convenience food in Punjab was undertaken with objectives to study the marketing practices being followed by selected convenience food companies in Punjab, to understand the major challenges of convenience food marketing and to study and analyze the prospects of convenience food market in Punjab. The results depicted that the competition, change in consumer habits and change in technology were often responsible for changes in the product line. The selected food processing organizations often adopted the promotional pricing strategy, rarely used the direct channel and preferred to use social media tools over any other media for promoting their products. While comparing the opinions of organizations’ representatives and agri-business experts towards the challenges of convenience food marketing, the significant statements were shortage of raw material, negative perception of the brand, government regulations and control, lack of distribution network, high prices of food products, inefficient transportation facilities and availability of cheap substitutes. The results further showed that manufacturing date, expiry date, quality and nutritional contents were important attributes before the purchase of convenience food. According to the respondents, convenience foods often have better taste and flavor; hygienic and uncontaminated; decrease cooking time and make life comfortable. | en_US |
| dc.identifier.uri | http://krishikosh.egranth.ac.in/handle/1/5810064163 | |
| dc.keywords | Convenience food, agri-business, marketing practices | en_US |
| dc.language.iso | en | en_US |
| dc.pages | 134 | en_US |
| dc.publisher | Punjab Agricultural University, Ludhiana | en_US |
| dc.research.problem | Marketing of convenience food in Punjab | en_US |
| dc.sub | Agricultural Business Management | en_US |
| dc.subject | null | en_US |
| dc.theme | Marketing of convenience food in Punjab | en_US |
| dc.these.type | Ph.D | en_US |
| dc.title | Marketing of convenience food in Punjab | en_US |
| dc.type | Thesis | en_US |