MANAGEMENT EFFICIENCY OF ROSE GROWERS
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Date
2010
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Publisher
AAU, Anand
Abstract
The recent advances in rose production technology have demonstrated that scientific management has great potential for increasing the rose production. Therefore, raising management efficiency is of paramount importance for rose producer. This will open up new vistas and make possible for rose growers to achieve substantial gains in income. There are number of factors affecting the rose production. Management is one of the most important factors which help the rose growers to exploit natural resources and accumulate capital. The efficient use of resources depends to a greater extent on how rose growers acquire and adopt innovations in the rose cultivation in effective manner to reach higher levels of economic performance through their management efficiency. The present study on "MANAGEMENT EFFICIENCY OF ROSE GROWERS" was undertaken with following specific objectives: 1. To know the profile of rose growers 2. To study the management efficiency of rose growers 3. To ascertain the relationship of personal, social, economical, communicational and psychological characteristics with management efficiency of rose growers 4. To know the extent of contribution of selected independent variables on dependent variable of rose growers 5. To study the direct and indirect effect of the independent variables on the management efficiency of rose growers 6. To analyze the constraints faced by rose growers regarding various aspects of rose production The present study was undertaken in Dholka taluka of Amdavad district of Gujarat state. There are 71 villages of Dholka taluka. Out of these, six villages were selected based on specific criteria. These selected villages were considered as stratum and with the help of proportional allocation method sample size of each stratum was determined. A random sampling procedure was adopted for the selection of respondents from the selected villages. Thus, total 127 rose growers were selected randomly. The Ex-post-facto research design was followed. A scale was developed to measure the management efficiency of rose growers. The dependent and independent variables were measured with appropriate scales and procedures adopted by other research workers. To measure the knowledge level regarding improved rose cultivation practices and attitude towards improved rose cultivation practices, tests were developed by the investigator. An interview schedule was developed in accordance with the objectives of the study and it was pre-tested and translated into Gujarati. The data of this study were collected through personal interview. The statistical measures such as percentage, mean, standard deviation, co-efficient of correlation, stepwise multiple regressions, standard partial regression coefficient and path analyses were used. MAJOR FINDINGS The important findings of the study are as under: 1. PROFILE OF THE RESPONDENTS 1.1 PERSONAL CHARACTERISTIC Majority of the rose growers had middle age (72.44 per cent), at least primary education level (83.50 per cent) and medium level of experience in rose cultivation (63.80 per cent). 1.2 SOCIAL CHARACTERISTIC Nearly three-fifth (57,50 per cent) of the rose growers had large family size. 1.3 ECONOMIC CHARACTERISTICS More than three-fourth (77.16 per cent) of the respondents possess up to 2.00 hectares of land and a great majority (84.25 per cent) of the rose growers had above 35.00 per cent of their total land under rose cultivation. 1.4 COMMUNICATIONAL CHARACTERISTICS Majority (83.46 per cent) of the rose growers had medium to low level of participation in training programme, more than fourfifth (81,10 per cent) of the rose growers had medium to high level of contacts with extension agencies and more than three-fourth (77.95 per cent) of the rose growers possessed medium to high level of exposure to mass media. 1.5 PSYCHOLOGICAL CHARACTERISTICS Majority (74.80 per cent) of the rose growers had medium to high level of economic motivation, three-fourth (75.59 per cent) of them had medium to high degree of risk orientation, four-fifth (81.10 per cent) of them had medium to high level of achievement motivation, a great majority (89.76 per cent) of them had medium to high level of aspiration, majority (77.95 per cent) of them had medium to high level of innovative proneness, a great majority (85.83 per cent) of them had medium to high level of cosmopoliteness, a great majority (85.83 per cent) of them had medium to high level of competition orientation and a great majority (85.04 per cent) of them had medium to high level of self confidence. 2. MANAGEMENT EFFICIENCY AND ITS COMPONENTS OF ROSE GROWERS 2.1 MANAGEMENT EFFICIENCY OF ROSE GROWERS Slightly more than two-third (68.50 per cent) of the rose growers had medium level of management efficiency, while 16.54 per cent of the rose growers had high level of management efficiency and 14.96 per cent of the rose growers had low level of management efficiency. 2.2 VARIOUS COMPONENTS OF MANAGEMENT EFFICIENCY OF ROSE GROWERS Slightly more than four-fifth (81.10 per cent) of the rose growers had medium to high level of knowledge about improved rose cultivation practices, more than four-fifth (85.83 per cent) of the respondents had medium to high level of attitude towards improved rose cultivation practices, three-fourth (75.59 per cent) of the respondents had medium to high level of ability in planning in rose cultivation, slightly less than four-fifth (79.53 per cent) of the respondents had medium to high level, of ability to make rational decision, majority (83.47 per cent) of the respondents had medium to high level of timely adoption, majority (85.04 per cent) of the respondents had medium to high level of ability to mobilize resources, more than four-fifth (85.04 per cent) of the respondents had medium to high level of ability to co-ordinate activities, slightly less than three-fourth (74.02 per cent) of the respondents had medium level of efficient use of resources, majority (84.25 per cent) of the respondents had medium to high level of ability in rational marketing and slightly less than three-fourth (73.23 per cent) of the respondents had medium to high level of competence in evaluation. 3. RELATIONSHIP OF PERSONAL, SOCIAL, ECONOMICAL, COMMUNICATIONAL AND PSYCHOLOGICAL CHARACTERISTICS WITH MANAGEMENT EFFICIENCY OF THE ROSE GROWERS Out of eighteen independent variables, sixteen viz.; education, experience in rose cultivation, land under rose cultivation, participation in training programme, contact with extension agency, exposure to mass media, economic motivation, risk orientation, achievement motivation, level of aspiration, scientific orientation, innovative proneness, cosmopoliteness, competition orientation and self confidence were positively and significantly related, while age is negatively and significantly related to management efficiency of the rose growers. 4. EXTENT OF CONTRIBUTION OF SELECTED INDEPENDENT VARIABLES ON THE DEPENDENT VARIABLE OF THE ROSE GROWERS Management efficiency was found to be predicted by nine independent variables such as participation in training, scientific orientation, cosmopoliteness, risk orientation, education, land under rose cultivation, level of aspiration, innovative proneness and experience in rose cultivation, which has together contributed 75.80 per cent of the total variation in the management efficiency of the rose growers. 5. DIRECT AND INDIRECT EFFECT OF THE INDEPENDENT VARIABLES ON MANAGEMENT EFFICIENCY OF THE ROSE GROWERS Participation in training programme of the respondents was the key variable in exerting considerably direct and substantial effect on management efficiency. Education and scientific orientation were the major traits in determination of management efficiency through positive indirect effect. Whereas, age of the respondents is only character which negatively and indirectly influenced on management efficiency. 6. CONSTRAINTS FACED BY THE ROSE GROWERS REGARDING VARIOUS ASPECTS OF ROSE PRODUCTION The most important constraints faced by the rose growers regarding various aspects of rose cultivation were: Fluctuation in prices of roses, non-availability of labours for various rose cultivation practices, high cost of inputs, commission rates of agents very high, weed problem, high cost of transportation, lack of technical guidance at proper time, natural calamites/flood and lack of marketing facility near by village.
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Keywords
Extension Education, Agriculture, MANAGEMENT