Online shopping behaviour of girl students: a study of RPCAU, Pusa
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Date
2019
Authors
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Journal ISSN
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Publisher
Dr. Rajendra Prasad Central Agricultural University, Pusa, Samastipur (Bihar)
Abstract
The study was conducted in Samastipur district of Bihar. Due to the Dr. Rajendra Prasad Central Agricultural University situated in Pusa block. For the purpose of the study, the sample size 60 (30 Graduation & 30 Post-graduation) were selected purposively. To study the socio economic profile of the girl students, shopping behavior, risk factor and enhancing online shopping by the respondents. The independents variables included Personal and Demographic factor, shopping behavior and risk factor were taken as dependent variables. Data were collected with the help of a structured interview schedule. Appropriate statistical tests applied were percentage; frequencies, ranking and coefficient of correlation were computed. Background profile of the respondents showed that majority of the graduation 56.7 percent were belong to 18-20 year age but post-graduation respondents 70 percent were belong to 24-26 year age. Surprisingly it was found that all the graduation & post-graduation respondents were unmarried. Graduation respondents 36.7 percent were belong to other backward caste category, whereas 40 percent post-graduation respondents were fall in general and other backward caste.
The study reveals that, maximum (66.7%) respondents belonged to nuclear family but (70%) post-graduation respondent belongs to nuclear family. This may be due to people want to leave only with their children not with their parents or grandparents.
Online shopping is the most recent phenomenon in the Indian online space. Graduation and post-graduation student all ages visit the e-commerce websites regularly and buy the necessary of life. A preference measurement check was made to know the perception of consumer regarding the top e-commerce sites. Mostly respondents preferred Amazon, flip kart, Myntra, Snap deal and club factory.Com offering best price, good products and completely hassle-free shopping experience for our customers. The measure reason behind their perception was based on various discounts, easy payment facilities easy return facility, timely and express delivery.
The study revealed that, majority of the respondents factor affecting online shopping behavior were superior selection time saving, convenience, product quality, products price and accessibility „shop anywhere and anytime‟. Are the main specific factors influence customer attitudes on online shopping. The technology oriented factors, „guaranteed quality‟ „cash on delivery‟ and discount in online shopping.
On an average, majority of the respondents between below Rs.500 - 1500 were spending on purchasing product per month on shopping.
Some of the graduation and post-graduation student purchasing product clothes, cosmetic product, books, foot ware and mobile purchased by online. This is due to girls and women are mostly tempted by sale, festive season, discount and offers like buy one get one free products.
The variables viz., age & internet using behavior were found to be positive and significant correlated with online shopping behavior, source of income of respondents and computer literacy was positive significant correlated. Regarding post-graduation respondents possession of electronic device and internet using behavior was found to be positive and significant, source of income of respondents negative and significant.
Variables viz. possession of electronic device and family type were significant and negative correlated with risk factor. In case of post-graduation respondents caste found to positive and significant correlated with the risk factors Computer literacy was found to be negatively significant with risk factor. Variables like Family size, internet using behavior and possession of electronic device were found to be but negative and significant.