Usage and Influence of E-Word-Of-Mouth on Consumers Availing Travel Services
| dc.contributor.advisor | Kathuria, Lalit Mohan | |
| dc.contributor.author | Singh, Sanjay Kumar | |
| dc.date.accessioned | 2019-06-17T07:36:47Z | |
| dc.date.available | 2019-06-17T07:36:47Z | |
| dc.date.issued | 2016 | |
| dc.description.abstract | An attempt was made to study the use of electronic word-of-mouth information by consumers availing travel services, and to examine the trustworthiness and adoption of electronic word-of-mouth information among consumers availing travel services. A sample of 240 respondents was selected on convenience basis. Data were collected with the help of a structured and non-disguised questionnaire. Analysis was done using statistical tools like mean score, analysis of variance, exploratory factor analysis and multi linear regression. The study highlighted that respondents perceived parameters such as information relevance, understandability, accuracy, presentation, comprehensiveness and timeliness as important parameters. Respondents use online reviews information about place of destination, time of visit and means of transport available. Principle component analysis generated factors such as ease of use and enjoyable, perceived usefulness, perceived risk and perceived value influencing the adoption of online reviews. Linear regression analysis showed a significant relationship between generated factors (ease of use and enjoyable, perceived usefulness, perceived risk and perceived value) and adoption of online reviews by the respondents. Further, regarding availability of online reviews on the travel websites, it was found that the selected websites provide information regarding availability of average star rating for customer reviews, availability of professional photographs, availability of traveler’s rating regarding hospitality and food availability. The information regarding traveler’s rating for parameters such as cleanliness, blogs and value for money has been provided by a large majority of travel websites. | en_US |
| dc.identifier.uri | http://krishikosh.egranth.ac.in/handle/1/5810108767 | |
| dc.keywords | Electronic word-of-mouth, travel services, information dimensions, adoption | en_US |
| dc.language.iso | en | en_US |
| dc.pages | 65 | en_US |
| dc.publisher | Punjab Agricultural University, Ludhiana | en_US |
| dc.research.problem | Usage and Influence of E-Word-Of-Mouth on Consumers Availing Travel Services | en_US |
| dc.sub | Agricultural Business Management | en_US |
| dc.subject | null | en_US |
| dc.theme | Usage and Influence of E-Word-Of-Mouth on Consumers Availing Travel Services | en_US |
| dc.these.type | M.B.A. | en_US |
| dc.title | Usage and Influence of E-Word-Of-Mouth on Consumers Availing Travel Services | en_US |
| dc.type | Thesis | en_US |