ECONOMICS OF PRODUCTION AND MARKETING OF KING CHILLI IN UBVZ OF ASSAM
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Date
2019-07
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AAU, Jorhat
Abstract
India is gifted with diversified chilli varieties. Among the important chilli varieties of India, King Chilli (Capsicum sinense Jacq.) is well known for its distinct pungency and aroma which had its origin in north-east India. King Chilli got its name and fame after it was crowned as the “World’s Hottest Chilli” by the Guinness World Record in September, 2006. The title of hottest chilli created international demand for the chilli. Since then efforts were made to extend chilli cultivation in the region to increase production to meet the rising demand. So, the present study entitled “Economics of Production and Marketing of King Chilli in UBVZ of Assam” was undertaken to depict the overview of production and marketing situation prevailing in the study area. For the study two districts, namely Jorhat and Sivasagar were selected under Upper Brahmaputra Valley Zone of Assam. Primary data was collected for the analysis following multistage stratified random sampling technique. A total of 120 farmers were selected as the ultimate sample in the ratio of 4 Marginal:3 Small:2 Medium: 1 Large. The study revealed that return per rupee invested was 5.6 for marginal farms, 5.9 for small farms, 6.3 for medium farms and 6.2 for large farms. Thus, return per rupee showed increasing trend with the increase in the size of farm. For studying the marketing channels a total of 29 marketing agents were personally interviewed. Different channels were identified in different harvesting period. Highest efficiency was found in marketing the products directly from producer to consumer which was calculated by using Acharya’s formula. Various production and marketing constraints faced by the respondents were also examined through Garrett’s ranking technique. Attack of pest and disease was found as important constraint faced by the farmers during production period while in marketing the products, wide price fluctuation was considered as the highest constraints. Hence, the study was taken up to study the economics of King Chilli in the region.
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