Impact Of Lavender Cultivation Under Aroma Mission In Doda District Of Jammu Region

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Date
2024-05-31
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Sher-e-Kashmir University of Agricultural Sciences & Technology of Jammu
Abstract
Aroma Mission (launched in 2016) is a flagship programme of Council of Scientific and Industrial Research (CSIR) which aims at rural empowerment through cultivation, processing, value addition and marketing of aromatic plants such as lavender, mint, vetiver, lemon grass, palmarosa, ocimum, patchouli, rosemary, wild marigold and valerian. Lavender cultivation brought “purple revolution” to the farmers. India imports 42 tonnes of lavender oil worth Rs. 18 million per annum. In J&K, Indian Institute of Integrative Medicine introduced lavender cultivation in the temperate regions of Jammu division in 2016. Lavender is being grown in J&K over an estimated area of 900 acres with an annual production of 3000 lt of lavender oil. To generalize the impact of lavender cultivation under Aroma mission, a study entitled “Impact of Lavender Cultivation under Aroma Mission in Doda District of Jammu Region” was undertaken. Based on the feasibility, one-shot case study research design was employed for the study.A list of lavender growing farmers was procured from concerned stakeholders. From the procured list, 210 lavender growers were selected by using proportionate random sampling technique from Bhalla, Bhaderwahand Dodatehsils. These 210 lavender growers belonged to 30 villages, that is 13, 7 and 10 villages of Bhalla, Bhaderwah and Doda tehsils respectively.Results revealed that no significant differences were observed between respondents of Bhalla and Bhaderwah in case of age, education, family size and experience in lavender cultivation whereas significant difference was found in case of area under lavender cultivation. Results regarding knowledgeaboutlavender production recommendations showed that overall 74 per cent of lavender growers had medium level of knowledge. Age, land holding, social participation, trainings attended, education and area under lavender cultivation significantly affected the knowledge of lavender growers. There was significant difference in the attitude of respondents ofBhalla and Bhaderwah. Overall it was found that 52 per cent respondents had less favourable attitude and 48 per cent had more favourable attitude towards lavender cultivation.RRL-12 variety of lavender was found to be predominantly grown in Doda district. Land holding, area under lavender cultivation, family size, experience in lavender cultivation, trainings attended and social participation were important variables which affected the adoption of practices namely cuttings treatment, FYM application, irrigation, weed management, insect-pest management and disease management. The contribution of lavender dry flowers in the total gross on-farm income was found to be 64 per cent. About 22 and 19 per cent of the respondents of Bhalla and Bhaderwah reported enhancement in social participation after joining the Aroma mission.Non- availability of marketing channel, lack of transportation facilities,fluctuation in market price, lack of irrigation facilities, weeds infestation, non-availability of labour on time, lack of space for lavender flowers drying and non-availability of local distillation unit are some of the constraints reported by respondents in lavender cultivation
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Mahajan, R. 2024. Impact of Lavender cultivation under Aroma Mission in Doda district of Jammu region. Ph.D. Thesis. Sher-e-kashmir University of Agricultural Sciences and Technology of Jammu, J&K, India.
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