TO DEVELOP MARKETING STRATEGY TO GAIN 20% MARKET SHARE OF AMUL CHOCOLATE IN Vadodara CITY

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dc.contributor.advisorY.A. LAD
dc.contributor.authorPANKAJ M
dc.date.accessioned2017-05-23T05:17:01Z
dc.date.available2017-05-23T05:17:01Z
dc.date.issued2010
dc.description.abstractThe project entitled “To Develop Marketing Strategy to Gain 20% of Market Share of Amul chocolate In Vadodara City” was undertaken through primary market survey. The data were collected from Vadodara City during 1st January to 30th April 2010. As we know that Amul is very big brand in the industry, it has leadership in products like Milk, Butters and Cheese. Amul is having its footsteps in chocolate industry also, but its presence is very less as compared to other brands in Vadodara city. Chocolate industry is having very few numbers of players, but stiff competition is prevailed among them. With the help of this research, company can find out its weak points of its chocolates business and can increase its market share through rectifying the mistakes. Consumers trust the brand “Amul”, but they will accept its chocolates if effective & prompt strategies are applied. Consumer research deals with consumers & their problems and solution to that problem. This research deals to know about the consumers need, and expectation levels regarding Amul chocolate as compared to their competitors, Cadbury chocolate and Nestle chocolate.en_US
dc.identifier.urihttp://krishikosh.egranth.ac.in/handle/1/5810012101
dc.keywordsDEVELOP MARKETING STRATEGY TO GAIN 20% MARKET SHARE OF AMUL CHOCOLATE IN Vadodara CITY, MARKET SHARE OF AMUL CHOCOLATE IN Vadodara CITYen_US
dc.language.isoenen_US
dc.publisherAnand Agricultural University, Ananden_US
dc.research.problemTO DEVELOP MARKETING STRATEGY TO GAIN 20% MARKET SHARE OF AMUL CHOCOLATE IN Vadodara CITYen_US
dc.subAgricultural Business Managementen_US
dc.subjectStudyen_US
dc.themeDEVELOP MARKETING STRATEGY TO GAIN 20% MARKET SHARE OF AMUL CHOCOLATE IN Vadodaraen_US
dc.these.typeM.B.Aen_US
dc.titleTO DEVELOP MARKETING STRATEGY TO GAIN 20% MARKET SHARE OF AMUL CHOCOLATE IN Vadodara CITYen_US
dc.typeThesisen_US
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