PERFORMANCE OF UNIFIED MARKET PLATFORM (UMP) FOR MAJOR AGRICULTURE COMMODITIES: A CASE STUDY OF RAICHUR MARKET
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Date
2019-07-30
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UNIVERSITY OF AGRICULTURAL SCIENCES, RAICHUR – 584 104
Abstract
Agriculture is dependent on monsoons and markets, inefficient market lead to ineffective price discovery mechanism making farming profession unattractive. Market integration over time and space to create efficient marketing system to farmers, this study analysed the performance of one such marketing initiative namely Unified Market Platform by comparing pre and post periods in APMC, Raichur. To analyse the performance and effectiveness of UMP data were collected from 80 sample respondents. Results indicated the performance of Raichur market under UMP in terms of total arrivals of paddy was increased by 48.27 per cent, redgram was 13.73 per cent and groundnut was 26.28 per cent. In pricing mechanism under UMP revealed that for every one bid increases for each lot there would be increase in price by 13.80 per cent, 8.30 per cent and 11.48 percent for paddy, redgram and groundnut respectively. Physical performance showed that most of the sample respondents were satisfied with e-entry, e-permit and e-tendering components. However, e-payment component was not working at all, due to difficulties in digital payment system through UPI. Market performance pre and post UMP was measured by index value and percent difference in prices. The market performance index has improved to 0.26 from 0.33, 0.26 from 0.36 and 0.19 from 0.28 for paddy, redgram and groundnut respectively. Percent difference has improved to 31.4 from 32.3 per cent, 41.3 from 65.7 per cent and 39.2 from 58.2 per cent for paddy, redgram and groundnut respectively. Marketing efficiency index in paddy increased to 1.64 from 1.08, in redgram 2.5 from 1.97 and in groundnut 1.56 from 1.19. This study has suggested there is a need to create awareness about digital transactions and e-payment component in UMP.
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