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Acharya N G Ranga Agricultural University, Guntur

The Andhra Pradesh Agricultural University (APAU) was established on 12th June 1964 at Hyderabad. The University was formally inaugurated on 20th March 1965 by Late Shri. Lal Bahadur Shastri, the then Hon`ble Prime Minister of India. Another significant milestone was the inauguration of the building programme of the university by Late Smt. Indira Gandhi,the then Hon`ble Prime Minister of India on 23rd June 1966. The University was renamed as Acharya N. G. Ranga Agricultural University on 7th November 1996 in honour and memory of an outstanding parliamentarian Acharya Nayukulu Gogineni Ranga, who rendered remarkable selfless service for the cause of farmers and is regarded as an outstanding educationist, kisan leader and freedom fighter. HISTORICAL MILESTONE Acharya N. G. Ranga Agricultural University (ANGRAU) was established under the name of Andhra Pradesh Agricultural University (APAU) on the 12th of June 1964 through the APAU Act 1963. Later, it was renamed as Acharya N. G. Ranga Agricultural University on the 7th of November, 1996 in honour and memory of the noted Parliamentarian and Kisan Leader, Acharya N. G. Ranga. At the verge of completion of Golden Jubilee Year of the ANGRAU, it has given birth to a new State Agricultural University namely Prof. Jayashankar Telangana State Agricultural University with the bifurcation of the state of Andhra Pradesh as per the Andhra Pradesh Reorganization Act 2014. The ANGRAU at LAM, Guntur is serving the students and the farmers of 13 districts of new State of Andhra Pradesh with renewed interest and dedication. Genesis of ANGRAU in service of the farmers 1926: The Royal Commission emphasized the need for a strong research base for agricultural development in the country... 1949: The Radhakrishnan Commission (1949) on University Education led to the establishment of Rural Universities for the overall development of agriculture and rural life in the country... 1955: First Joint Indo-American Team studied the status and future needs of agricultural education in the country... 1960: Second Joint Indo-American Team (1960) headed by Dr. M. S. Randhawa, the then Vice-President of Indian Council of Agricultural Research recommended specifically the establishment of Farm Universities and spelt out the basic objectives of these Universities as Institutional Autonomy, inclusion of Agriculture, Veterinary / Animal Husbandry and Home Science, Integration of Teaching, Research and Extension... 1963: The Andhra Pradesh Agricultural University (APAU) Act enacted... June 12th 1964: Andhra Pradesh Agricultural University (APAU) was established at Hyderabad with Shri. O. Pulla Reddi, I.C.S. (Retired) was the first founder Vice-Chancellor of the University... June 1964: Re-affilitation of Colleges of Agriculture and Veterinary Science, Hyderabad (estt. in 1961, affiliated to Osmania University), Agricultural College, Bapatla (estt. in 1945, affiliated to Andhra University), Sri Venkateswara Agricultural College, Tirupati and Andhra Veterinary College, Tirupati (estt. in 1961, affiliated to Sri Venkateswara University)... 20th March 1965: Formal inauguration of APAU by Late Shri. Lal Bahadur Shastri, the then Hon`ble Prime Minister of India... 1964-66: The report of the Second National Education Commission headed by Dr. D.S. Kothari, Chairman of the University Grants Commission stressed the need for establishing at least one Agricultural University in each Indian State... 23, June 1966: Inauguration of the Administrative building of the university by Late Smt. Indira Gandhi, the then Hon`ble Prime Minister of India... July, 1966: Transfer of 41 Agricultural Research Stations, functioning under the Department of Agriculture... May, 1967: Transfer of Four Research Stations of the Animal Husbandry Department... 7th November 1996: Renaming of University as Acharya N. G. Ranga Agricultural University in honour and memory of an outstanding parliamentarian Acharya Nayukulu Gogineni Ranga... 15th July 2005: Establishment of Sri Venkateswara Veterinary University (SVVU) bifurcating ANGRAU by Act 18 of 2005... 26th June 2007: Establishment of Andhra Pradesh Horticultural University (APHU) bifurcating ANGRAU by the Act 30 of 2007... 2nd June 2014 As per the Andhra Pradesh Reorganization Act 2014, ANGRAU is now... serving the students and the farmers of 13 districts of new State of Andhra Pradesh with renewed interest and dedication...

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Author: ABHILASH CHANDEL × End date: 2016 × Start date: 2016 × Type: Thesis × Thesis Type: M.B.A. ×
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    ThesisItemOpen Access
    MARKET STUDY ON ACTIN (BIO-FERTILIZER) IN THE STATE OF MADHYA PRADESH
    (Acharya N.G. Ranga Agricultural University, 2016) ABHILASH CHANDEL; PRBHAVATHI, Y
    The present study “Market Study on Actin (Bio-Fertilizer) in the State of Madhya Pradesh” was mainly aimed to study the market of bio- fertilizers in the state of Madhya Pradesh, analyze the dealer’s and farmer’s perception on ACTIN (a mycorrhizal base biofertilizer introduced by Nagarjuna Fertilizers and Chemicals Ltd.) and other mycorrhiza based biofertilizers, identify the constraints and areas of improvement for marketing and study the marketing strategies in promoting ACTIN. For the present study, a multistage purposive cum random sampling technique was adopted. Top 10 districts of Madhya Pradesh having the highest sales of Actin were collected. From the selected districts top five districts were selected for the study. From the selected districts, four tahsils from each district having mycorrhizal biofertilizer users were selected purposively. Thus in total 20 tashils were selected. Three villages from each selected tahsil were selected randomly. Thus the total number of villages under study was 60. From the villages identified, list of mycorrhizal biofertilizer users was prepared and two respondents from each village were selected randomly. Thus, the total sample size of farmers was 120. Similarly dealers list was prepared from the identified tahsils and were selected randomly. The sample size of dealers taken under study was 31. The data collected was analyzed to attain the stated objectives by using Compound annual growth rate, Percentage analysis, descriptive statistics and garrett’s rank technique. The study revealed both supply and demand of biofertilizers in India were growing at the same rate and the production of biofertilizer in Madhya Pradesh state and in India since 2008-09 had increased significantly. The perception of majority of farmers for Actin and other mycorrhizal biofertilizer products was it mainly ‘increases the yield’ and ‘root growth’. And majority of the sample dealers percieved Actin as a mycorrhizal biofertilizer. The lack of awareness for Actin brand is the primary reason for not using Actin brand and according to dealers’ price constraint was major reason for not using Actin by aware farmers. The leading brands preferred by sample respondents in different districts of Madhya Pradesh were Ralli Gold followed by Actin and VAM+. From dealers perspective, demonstrations and farmers meeting will increase the sales of Actin. Hence company has to give major importance to the above promotional activities while marketing Actin. The study showed that any increase in the extent of usage of Actin by Actin users in the existing acreage will certainly increase Actin sales. As there is huge market potential company has to strategize their marketing activities through sales representatives and dealers primarily and carry out promotional activities like demonstrations and farmers’ meetings.