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Jawaharlal Nehru Krishi Vishwa Vidyalaya, Jabalpur

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Subject: Extension Education × Author: Baghel, Bharti × Start date: 2013 ×
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    ThesisItemOpen Access
    A Study on Adoption Behavior of Orange Growers in Relation to Improved Production Technology in Sausar Block of Chhindwara District of (M.P.)
    (JNKVV, 2013) Baghel, Bharti; Khare, N.K.
    ABSTRACT India has a wide range of climate and soil on which a large number of horticultural crops such as, fruits, vegetables, ornamental, medicinal and aromatic plants, plantation crops, spices, cashew and cocoa are grown. During 2001-02, around 29 thousand tonnes of fresh oranges were exported to Bangladesh, Nepal, Sri Lanka, Canada, U.S.A., U.K., Germany and Gulf countries viz. Saudi Arabia, U.A.E., Qatar, Bahrain etc. Major varieties of orange cultivated in India in India are Ngapur Santra, Coorg Santra, Khasi Santra, Mudkhed, Shringar, Butwal, Dancy, Kara (Abohar), SZ-IN-COM, Darjeeling Mandarin, Sumithra mandarin, Seedless-182 and Kinnow mandarin and jaffa etc. The Mandarin Orange (Citrus reticulata) is belong to Rutaceae family and it is very important fruit crop due to rich source of vitamin C.In world cultivated over an area of 7.9 millon ha with a production of about 3.84 millon metrictons of fruit. Objectives: 1. To know the attributes of orange growers. 2. To study the adoption behaviour of improved orange production technology with the attributes of Orange growers. 3. To find out the association between adoption behaviour of improved orange production technology with the attributes of orange growers. 4. To identify the constraints in adoption of improved orange production technology and suggest the measures to overcome them. For this study, the proportionate random sampling method was used for selection of block, villages, respondents. The study was carried out in one block i.e. Sasur in Chhindwara district of Madhya Pradesh, Which was selected purposively for the study on the basis of large area and highest productivity. The total sample size was 120 orange growers selected from 6 villages. The study was focused to know the adoption level of orange growers in relation to socio-personal, psychological and communicational variables of farmer i.e age, education, total annual income, occupation, size of land holding, area under orange fruit, social participation, use of information sources, contact with extension agencies, knowledge about improved orange cultivation, market orientation were selected as independent variables, while adoption level of improved orange production technology. The primary data were collected personally by interviewing the selected respondents with the help of structural and pre-tested interview schedule. The secondary data were collected from various government departments, journals, publications and statistical department. The data were analyzed through computer using frequency, percentage, chi-square test and association between dependent and independent variables. 2. Conclusion: It was observed that majority of the farmers were in young age group, acquired education up to primary school, low total annual income category, Maximum orange growing farmers were solely engaged in farming occupation. It was found that maximum number of growers having small size of land holding. Most of the farmers were having high level of social participation. It was also found that orange growers were having medium level of information source utilization, knowledge about cultivation of orange fruit and medium level of marketing orientation. In case of contact with extension agencies, orange growers were in low level of contact. Maximum number of orange growers were having medium level of mass media exposure. It was also found that nursery management were mostly adopted by orange growers. It was observed that maximum number of growers had medium level of adoption. The association between various attributes of orange growers like socio-economic, psychological and communicational attributes with the adoption behavior were worked out which showed that age, education ,total annual income, occupation, size of land holding, area under orange cultivation, social participation, use of information sources, contact with extension agencies, mass media exposure, knowledge about improved orange cultivation market orientation. The association between area under orange fruit and social participation were found to be non significant with adoption of orange growers. The major constraints as reported by the growers in adoption of improved orange production technology were lack of training about improved orange production technology, electricity problem and low price of orange, lack of knowledge about insect and diseases, high cost of planting materials, fertilizer, insecticides and implements, no knowledge about nursery management, lack of information about improved varieties of orange, technical information are not in local language, lack of loan facilities, lack of money purchase useful agriculture material and high labour charges.