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Dr. Rajendra Prasad Central Agricultural University, Pusa

In the imperial Gazetteer of India 1878, Pusa was recorded as a government estate of about 1350 acres in Darbhanba. It was acquired by East India Company for running a stud farm to supply better breed of horses mainly for the army. Frequent incidence of glanders disease (swelling of glands), mostly affecting the valuable imported bloodstock made the civil veterinary department to shift the entire stock out of Pusa. A British tobacco concern Beg Sutherland & co. got the estate on lease but it also left in 1897 abandoning the government estate of Pusa. Lord Mayo, The Viceroy and Governor General, had been repeatedly trying to get through his proposal for setting up a directorate general of Agriculture that would take care of the soil and its productivity, formulate newer techniques of cultivation, improve the quality of seeds and livestock and also arrange for imparting agricultural education. The government of India had invited a British expert. Dr. J. A. Voelcker who had submitted as report on the development of Indian agriculture. As a follow-up action, three experts in different fields were appointed for the first time during 1885 to 1895 namely, agricultural chemist (Dr. J. W. Leafer), cryptogamic botanist (Dr. R. A. Butler) and entomologist (Dr. H. Maxwell Lefroy) with headquarters at Dehradun (U.P.) in the forest Research Institute complex. Surprisingly, until now Pusa, which was destined to become the centre of agricultural revolution in the country, was lying as before an abandoned government estate. In 1898. Lord Curzon took over as the viceroy. A widely traveled person and an administrator, he salvaged out the earlier proposal and got London’s approval for the appointment of the inspector General of Agriculture to which the first incumbent Mr. J. Mollison (Dy. Director of Agriculture, Bombay) joined in 1901 with headquarters at Nagpur The then government of Bengal had mooted in 1902 a proposal to the centre for setting up a model cattle farm for improving the dilapidated condition of the livestock at Pusa estate where plenty of land, water and feed would be available, and with Mr. Mollison’s support this was accepted in principle. Around Pusa, there were many British planters and also an indigo research centre Dalsing Sarai (near Pusa). Mr. Mollison’s visits to this mini British kingdom and his strong recommendations. In favour of Pusa as the most ideal place for the Bengal government project obviously caught the attention for the viceroy.

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20211
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Subject: Family Resource Management × Author: TAKHELLAMBAM, AELENA × Start date: 2021 ×
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    ThesisItemOpen Access
    COMPARATIVE STUDY ON ONLINE AND OFFLINE SHOPPING BEHAVIOUR AMONG UNDERGRADUATE GIRL STUDENTS OF SANGSANGRE, WEST GARO HILLS, MEGHALAYA
    (DRPCAU, PUSA, 2021) TAKHELLAMBAM, AELENA; Kala, Shishir
    A critical understanding of purchase intention across both the physical and virtual world is mandated, since blooming of online retail has presented purchasers with much more varied alternatives via the new business version. Despite the tremendous rise of online retail trade, yet people prefer the age-old legacy of making purchases from physical stores, taking a manual illustration, and then making a purchase. As a result, platforms such as Flipkart, Amazon, Snapdeal where one can find everything are still not able to replace offline stores completely. The worldwide COVID-19 outbreak has had a profound effect on society and economy across the globe, disrupting every industry and altering the way we do things like shopping, working, or even living. So as a response to the catastrophe, now more than ever we are witnessing the shift from traditional store-based shopping to internet shopping. So, this transition era has driven researchers to study on shopping behaviour of consumers. Name of the student : Aelena Takhellambam Registration number : M/FRM/144/2019-20 Degree to be awarded : Master of Science (Community Science) Department : Family Resource Management College : College of Community Science Major advisor : Dr. Shishir Kala Total pages of research work : 62 pages + (i-iv) bibliography Title of the research problem : “COMPARATIVE STUDY ON ONLINE AND OFFLINE SHOPPING BEHAVIOUR AMONG UNDERGRADUATE GIRL STUDENTS OF SANGSANGRE, WEST GARO HILLS, MEGHALAYA.” This study solely focuses on three factors: One is the consumer‘s behavior, risk factors of both the medium, and the other is the consumers preference regarding the two mediums. Through the new transaction model, the emergence of online retailing has provided consumers with more diverse choices. This has enabled heterogeneous consumers to adopt different purchasing strategies. Using the z-test and ranking method, the study examined purchasing behaviour, risk factors, and preferred medium of purchase, and discovered that factors such as tangibility, authenticity, quality, and instant gratification lead customers to prefer offline purchases. Other than quality and authenticity, factors such as offers and discounts, replacement transaction security, and cash on delivery systems attract consumers online over offline, and the choice of medium is influenced by products and consumers‘ convenience. Hence, there is a difference in customer behaviour, with customers preferring to shop online.