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University of Agricultural Sciences, Bengaluru

University of Agricultural Sciences Bangalore, a premier institution of agricultural education and research in the country, began as a small agricultural research farm in 1899 on 30 acres of land donated by Her Excellency Maharani Kempa Nanjammanni Vani Vilasa Sannidhiyavaru, the Regent of Mysore and appointed Dr. Lehmann, German Scientist to initiate research on soil crop response with a Laboratory in the Directorate of Agriculture. Later under the initiative of the Dewan of Mysore Sir M. Vishweshwaraiah, the Mysore Agriculture Residential School was established in 1913 at Hebbal which offered Licentiate in Agriculture and later offered a diploma programme in agriculture during 1920. The School was upgraded to Agriculture Collegein 1946 which offered four year degree programs in Agriculture. The Government of Mysore headed by Sri. S. Nijalingappa, the then Chief Minister, established the University of Agricultural Sciences on the pattern of Land Grant College system of USA and the University of Agricultural Sciences Act No. 22 was passed in Legislative Assembly in 1963. Dr. Zakir Hussain, the Vice President of India inaugurated the University on 21st August 1964.

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Start date: 2016 × Type: Thesis × Thesis Type: M.B.A ×
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    ThesisItemOpen Access
    BRAND PREFERENCE AND CONSUMPTION PATTERN OF JAM AND KETCHUP IN BENGALURU CITY
    (UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU, 2016-08-12) SWATHI, A. S; Mandanna, P. K
    Jam and Ketchup are the two food variants that are commonly consumed along with a host of food products. The study analysed the brand preference and consumption pattern of Jam and Ketchup in Bengaluru city. The primary data was collected from 90 respondents. Garrett's ranking technique and factor analysis tools were used for" analysis of the data. Majority of the consumers were not aware about the jam and ketchup producing companies. The brands of jam present in the market were Kissan, Tops, Cremica, Druk, St. Dalfour, Dana, and Sil brands. The brands of ketchup present in the market were Kissan, Maggi, Tops, Delmonte, Heinz, Cremica, Natures best and Chingz. In both the cases of jam and ketchup, good taste was the major reason for preference of particular brand. Time saving and affordability, taste and offers, hygienic, brand popularity and product quality are the factors that determine the influencing factors for consumption of jam. Brand popularity and packaging, promotional strategy, good taste and complementary product and time saving are the factors that determines the influencing factors for consumption of ketchup. TV advertisement was the promotional strategy that influenced the consumption of jam and in case of ketchup, it was print media. Television was one of the sources of information to the consumers about the various brands of jam is furnished and in case of Ketchup is concerned, point of sale was one of the sources of information.
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    ThesisItemOpen Access
    A STUDY ON AGRI- ENTREPRENEURIAL ACTIVITIES OF SC AND ST IN TUMAKURU DISTRICT OF KARNATAKA
    (UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU, 2016-05-11) BHANU PRAKASH, N; GANAPATHY, M.S
    lnspite of agriculture being a major source of livelihood, the productivity as well as profitability in agriculture have been significantly low in the country. In the absence of local entrepreneurship, the opportunities in agriculture are clinched by outsiders, particularly the urban businessmen and traders. leading to exploitation and deprivation of employment for the local farmers. The study was conducted in Tumakuru district of Karnataka during the year 2013-2014. Tumakuru district has been purposely selected for the study because of the availability of large number of both the SC and ST farmers. In Tumakuru district four taluk viz. Madhugiri, Sira Pavagada and Koratagere from each of the selected taluks, two villages were selected for the study. Thus, totally eight villages were selected for the study, viz. Nagenhalli, Chandragiri, Panjiganahalli Gungenahalli, Kottugudda, Ajampalli, Barka and Mallapanahalli Then, 10 farmers were selected from each village by using random sampling procedure. Thus, the total sample size for the study constituted 80 respondents. The data was collected by direct personal interview method using pretested structured schedules. The data was analyzed using statistical tools like frequency, percentage; mean, standard deviation, correlation coefficient and t-test. The respondents were in the middle age group years, entrepreneurs were illiterate, majority were males and many agri-entrepreneurs were having medium size family,. More than 50 per cent of the farmers belonged to joint family. The average size of the land holding was 6.07 acres, 63 members of respondents were members of institutes. About 42.50 per cent of the respondents belonged to low entrepreneurial behavior, followed by 33.75 and 23.75 per cent of them belonging to medium and high entrepreneurial behavior ability categories respectively. The correlation coefficient values indicated that the characteristics, viz., education, size of land holding, annual income, mass media participation, extension participation and level of aspiration were positively and significantly correlated with entrepreneurial behaviors. According to Garatte's ranking major constraints were Market availability(66.72). family background (59.52) and Social Barrier (57.47) with 1 st, 211d and Jrd Suggestions expressed by SC and ST farmers were: easy availability of finance (85.00%) and Improving marketing system (76.25 %).