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University of Agricultural Sciences, Bengaluru

University of Agricultural Sciences Bangalore, a premier institution of agricultural education and research in the country, began as a small agricultural research farm in 1899 on 30 acres of land donated by Her Excellency Maharani Kempa Nanjammanni Vani Vilasa Sannidhiyavaru, the Regent of Mysore and appointed Dr. Lehmann, German Scientist to initiate research on soil crop response with a Laboratory in the Directorate of Agriculture. Later under the initiative of the Dewan of Mysore Sir M. Vishweshwaraiah, the Mysore Agriculture Residential School was established in 1913 at Hebbal which offered Licentiate in Agriculture and later offered a diploma programme in agriculture during 1920. The School was upgraded to Agriculture Collegein 1946 which offered four year degree programs in Agriculture. The Government of Mysore headed by Sri. S. Nijalingappa, the then Chief Minister, established the University of Agricultural Sciences on the pattern of Land Grant College system of USA and the University of Agricultural Sciences Act No. 22 was passed in Legislative Assembly in 1963. Dr. Zakir Hussain, the Vice President of India inaugurated the University on 21st August 1964.

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Author: DIVYA, M × Start date: 2023 ×
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    ThesisItemOpen Access
    CONSUMER PREFERENCE FOR BRANDED EDIBLE OIL: A STUDY IN BENGALURU URBAN AND RURAL DISTRICTS
    (UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU, 42262) DIVYA, M; Venkata Reddy, T. N.
    Edible oils constitute an important component of food expenditure and the major source of energy for human beings. The changing consumer behaviour, entry of corporate companies and government regulations facilitated popularity of branded edible oil in the recent past. In this context, the study made an attempt to analyze the consumer preference and purchase behaviour for various types of branded edible oil, factors influencing the consumer’s decision making process and consumer brand loyalty towards branded edible oil. A sample of 45 respondents each from Bengaluru urban and rural districts were selected for the study. The study revealed that sunflower oil is the most preferred oil in urban and rural areas with 88.89 per cent and 64.44 per cent respectively. Groundnut oil is the second most preferred edible oil in both urban and rural areas. However, more number of consumers (28.89 %) preferred groundnut oil in rural areas compared to urban areas (13.33 %). Cent per cent of the consumers in urban area and 93 per cent in rural area preferred branded edible oil. Quality, cholesterol content and price were the major factors considered by the urban consumers while price, quality and packing were considered by the rural consumers while purchasing edible oil. Brand loyal consumers constitute 55 and 62 per cent in urban and rural areas respectively. In urban area switching loyalty of the brand is frequent compared to rural areas. Increasing health awareness and effective implementation of food laws will expand the market for branded edible oils in future. Place: Bengaluru
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    ThesisItemOpen Access
    “STUDIES ON EFFECT OF LONG TERM SOIL FERTILITY MANAGEMENT ON BEHAVIOUR OF POTASSIUM IN RICE-COWPEA CROPPING SYSTEM
    (University of Agricultural Sciences GKVK, Bangalore, 26-08-13) DIVYA, M; JAGADEESH, B R
    An experiment was conducted at Zonal Agricultural Research Station, VC farm, Mandya to study the effect of long term soil fertility management on behavior of potassium with respect to different forms, their distribution pattern, and fixation and release characteristics in rice-cowpea cropping system. Soil samples collected at 0-15cm and 15-30cm were analyzed for physico-chemical properties, major and micro nutrients as well as different forms of K, K fixation capacity and K releasing characteristics. The plant samples were analyzed for nutrients composition after harvest of the crop then potassium uptake was calculated. Results indicated that continuous use of chemical fertilizers along with manures increased the organic carbon, available primary, secondary and micronutrients content. Yield and yield attributes were also high in those particular treatments. The water soluble, exchangeable and non-exchangeable forms of potassium were relatively higher due to addition of organic manures continuously for longer period. The K fixation capacity didnot vary much between the treatments. The treatments having more of non-exchangeable K recorded high amounts of cumulative K released. A significant positive relationship was observed between grain yield with physico- chemical properties and available K which was positively correlated with exchangeable and water soluble K fractions. However, K fixation capacity was positive with non exchangeable and total K fractions at both depths. From this study it could be concluded that for maintaining the K supplying power of these soils which are sandy loam in texture for longer period needs regular application of K through K fertilizers integrated with organic manures.