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University of Agricultural Sciences, Bengaluru

University of Agricultural Sciences Bangalore, a premier institution of agricultural education and research in the country, began as a small agricultural research farm in 1899 on 30 acres of land donated by Her Excellency Maharani Kempa Nanjammanni Vani Vilasa Sannidhiyavaru, the Regent of Mysore and appointed Dr. Lehmann, German Scientist to initiate research on soil crop response with a Laboratory in the Directorate of Agriculture. Later under the initiative of the Dewan of Mysore Sir M. Vishweshwaraiah, the Mysore Agriculture Residential School was established in 1913 at Hebbal which offered Licentiate in Agriculture and later offered a diploma programme in agriculture during 1920. The School was upgraded to Agriculture Collegein 1946 which offered four year degree programs in Agriculture. The Government of Mysore headed by Sri. S. Nijalingappa, the then Chief Minister, established the University of Agricultural Sciences on the pattern of Land Grant College system of USA and the University of Agricultural Sciences Act No. 22 was passed in Legislative Assembly in 1963. Dr. Zakir Hussain, the Vice President of India inaugurated the University on 21st August 1964.

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Author: ABDUL, SAMIE × End date: 2018 × Type: Thesis × Thesis Type: M.B.A. ×
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    ThesisItemOpen Access
    A STUDY ON CONSUMERS BRAND PREFERENCE FOR FAST MOVING CONSUMER GOODs (FMCGs) IN BENGALURU CITY
    (University of Agricultural Sciences, Bengaluru, 2018-08-04) ABDUL, SAMIE; GANAPATHY, M.S.
    The Indian FMCG sector is the fourth largest sector in the world. The Study was with specific objective to analyse the purchase behaviour of consumers towards FMCGs, brand preference for selected products of FMCGs and to document the preferred promotional strategies for FMCGs, employed by FMCGs companies. Data was collected from both primary and secondary sources. Primary data were collected by individually interviewing the respondents with a structured schedule from 60 consumers in Bengaluru city. The data was analysed by using measures of Descriptive statistics and Descriptive statistics and Descriptive statistics and Descriptive statistics andDescriptive statistics andDescriptive statistics and Descriptive statistics and Descriptive statistics andDescriptive statistics and Descriptive statistics andDescriptive statistics and Garrett’s ranking technique test. The majority of respondent purchase their FMCGs need in weekly basis. The factor which influencing decision of purchasing of FMCGs products was parents. The most of respondent used specific brand in case of personal care products, for house hold care items majority of respondents were flexible to brand selection and majority of respondent s preferred to buy offered items in case of food items. Quality was the only factor which influencing the purchase in all categories (personal care, house hold care and food items) of FMCGs products. Television was the major source of information to consumers for FMCGs products. Majority of respondent were brand loyal and they were using more than two years the same brand. The factors which influencing brand loyalty among