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University of Agricultural Sciences, Bengaluru

University of Agricultural Sciences Bangalore, a premier institution of agricultural education and research in the country, began as a small agricultural research farm in 1899 on 30 acres of land donated by Her Excellency Maharani Kempa Nanjammanni Vani Vilasa Sannidhiyavaru, the Regent of Mysore and appointed Dr. Lehmann, German Scientist to initiate research on soil crop response with a Laboratory in the Directorate of Agriculture. Later under the initiative of the Dewan of Mysore Sir M. Vishweshwaraiah, the Mysore Agriculture Residential School was established in 1913 at Hebbal which offered Licentiate in Agriculture and later offered a diploma programme in agriculture during 1920. The School was upgraded to Agriculture Collegein 1946 which offered four year degree programs in Agriculture. The Government of Mysore headed by Sri. S. Nijalingappa, the then Chief Minister, established the University of Agricultural Sciences on the pattern of Land Grant College system of USA and the University of Agricultural Sciences Act No. 22 was passed in Legislative Assembly in 1963. Dr. Zakir Hussain, the Vice President of India inaugurated the University on 21st August 1964.

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Subject: Agricultural Marketing and Co-operation × End date: 1996 × Thesis Type: M.B.A. ×
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Now showing 1 - 9 of 42
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    ThesisItemOpen Access
    SMALL RUMINANT VALUE CHAIN ANALYSIS - A STUDY OF SHEEP REARING ALONG SOUTH TRANSECT OF BENGALURU
    (University of Agricultural Sciences, Bangalore, 1-01-31) K., NISHMITHA,; GIRISH, M.R.
    The present study was conducted in South Transect of Bengaluru (Bengaluru Urban and Ramanagara districts) to map the sheep value chain; to assess the financial viability, production efficiency of sheep enterprise and marketing of sheep; to analyse the consumer preference for sheep meat; and to identify the constraints in sheep rearing. The major actors in sheep value chain in the study area were input suppliers, sheep rearers, butchers, and consumers. The total cost incurred and the gross returns realised per annum for rearing a flock size of 51 sheep was ₹ 2,86,384.62/- and ₹ 4,29,364.83/-, respectively, resulting in a net returns of ₹ 1,42,980.21/-. Labour was the major cost accounting for about 49 per cent of the total variable cost. At 12 per cent discount rate, the NPW, BCR and IRR were found to be ₹ 3,36,569.23/-, 1.24 and 36 per cent, respectively, indicating the financial viability of sheep rearing. In the study area, two channels were prevalent for marketing of sheep, viz., Channel I: Farmer – Farmer and Channel II: Farmer – Butcher – Consumer. Majority (50 %) of the sample sheep farmers sold their sheep exclusively through Channel I while 37.50 per cent of the sheep farmers sold their sheep exclusively through Channel II. Tenderness was the most important factor influencing the purchase of sheep meat by sample consumers. The incidence of diseases and lack of organised marketing facility were the major constraints faced by sheep rearers.
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    ThesisItemOpen Access
    MARKETING MANAGEMENT OF COCONUT AND ITS PRODUCTS IN KARNATAKA
    (University of Agricultural Sciences GKVK, Banglore, 13-07-05) KIRAN, D. T.; R.A YELEDHALLI
    Coconut is an important commercial crop and has great influence in the Indian rural economy. Its cultivation is known in India for time immemorial as the palm is nobly described in ancient Indian literature as 'Kalpavriksha'. The raw nuts in edible copra are important articles of food. The trunk of matured tree is used for construction of houses. The outer husk of nut forms the raw material for coir industry. Tender coconut is used as refreshing drink in summer season.
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    ThesisItemOpen Access
    CONSUMER BEHAVIOUR AND MARKETING STRATEGY TOWARDS DURABLES OF FOREST PRODUCE IN NORTH KARNATAKA
    (University of Agricultural Sciences GKVK, Bangalore, 05-01-07) SHEKU RATHOD.; H. H. S KHAN
    CONSUMER BEHAVIOUR AND MARKETING STRATEGY TOWARDS DURABLES OF FOREST PRODUCE IN NORTH KARNATAKA SHEKU RATHOD 2005 ABSTRACT Dr. H. S. S. KHAN MAJOR ADVISOR Marketing is one of the most dynamic fields .of the management area. An integrated management approach to marketing must proceed by identifying and understanding the prospective customers and their buying behaviour. The present market conditions are highly competitive and in today's buyers market, the marketing manager has to view the problems as a behavioural scientist. Therefore, there was a need to study the socio-economic and cultural characteristics, marketing strategy and it's impact on consumer behaviour, sources of raw material and cost and return for manufacture of forest durables. In order to achieve the above objectives of the study the simple random sampling procedures was adopted. Hence, required data was collected from the firms as well as from individual households to know the impact on each other. The data was summarized with the help of statistical tools like averages and percentages to obtain meaningful results. The results indicated that, higher per centages (62.5% and 57.5%) of decision makers are belongs to the age group of between 31 to 50 in case of both wooden and cane furnitures respectively. Higher per centages (43% and 37%) of family members belongs to graduates were taken better decisions in buying particular items. It was revealed that, 40% of the households are employed, which impact on consumer purchasing decisions. The consumers of forest durables were received the concessions in the form of price reduction, advertisement and credit facilities. About 70% of them were followed concessions, 40% were followed advertising, and 20% were followed credit facilities. In case of discounts, they had uniform fixed rate i.e. 5% of discounting for all the products. Majority (60%) of manufacturer cum dealers of wooden furnitures were procured their raw materials from sawmills. Where as 70 % of manufacturer cum dealers were depended on forest in case of cane furnitures.
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    ThesisItemOpen Access
    MARKET INTEGRATION FOR MAJOR AGRICULTURAL COMMODITIES IN KOLAR DISTRICT
    (University of Agricultural Sciences GKVK, Bangalore, 05-01-07) YOGISHA G. M.; N. N. KARNOOL
    MARKET INTEGRATION FOR MAJOR AGRICULTURAL COMMODITIES IN KOLAR DISTRICT YOGISHA G. M. 2005 ABSTRACT Dr. N. N. KARNOOL Major Advisor Market integration concept explain the relationship between two markets that are spatially or temporally separated. One of the common indicators of an efficient functioning of the markets is the existence of high degree of integration among them. Mixed trend was noticed in arrivals and prices of the all the commodities in all the markets. Majority of the markets shown increasing trend in arrivals and prices in the later periods. Arrivals of potato was maximum during September and November in Bangalore market whereas in other markets it was during Februaiy and March. Prices of potato found highest during off season and lowest during harvest period. Arrivals of onion, ragi and groundnut found maximum during harvesting months. Groundnut prices remained unchanged irrespective of increase or decrease in the arrivals. Uneven cycles were found in all the markets for all the commodities. Negative association between arrivals and prices was found in all the commodities in the selected markets except Srinivaspur and Bangalore. Positive correlation was found in arrivals and prices of groundnut in Bangalore market and Srinivsapur market revealed that the arrivals and prices of ragi and onion responded in the same direction. Distributed lag results of potato prices revealed that the Chikkaballapur took less than a day to transfer the price signals from Bangalore market followed by Srinivasapur (3.48 days), Chintamani (13.03 days) and Kolar (16.18 days). In case of onion Chikkaballapur took 1.38 days followed by Chintamani (4.38 days), Kolar (7.45 days) and Srinivaspur (7.93 days) to reflect the Bangalore onion prices. Kolar took 8.339 days to reflect Bangalore ragi prices and more number of days was observed in Srinivaspur market. In case of groundnut prices Kolar took less than 6 days and it was highest (16.01 days) in Srinivaspur market.
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    ThesisItemOpen Access
    MARKETING MANAGEMENT OF NON-TIMBER FOREST PRODUCE IN GOKAK TALUK (KARNATAKA)
    (University of Agricultural Sciences GKVK, Bangalore, 05-01-07) KRISHNA, K. B.; H. S. VIJAYAKUMAR
    No Abstract
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    ThesisItemOpen Access
    VALUE CHAIN ANALYSIS OF CHILLI IN KARNATAKA
    (UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU, 02-04-18) SACHIN S., DODDAMANI; NATARAJU, M. S.
    The present study was conducted in Ranebennur taluk of Haveri district of Karnataka with the major objective of assessing the value chain analysis of chilli in Karnataka. The Primary data was collected from 110 respondents which include farmers (90), traders (10), retailers (5) and processors (5). The study showed that area and production of chilli in Haveri district showed negative growth rate of -13.27 and -11.98 per cent respectively and productivity of chilli in Haveri district showed positive growth rate of 1.46 per cent over ten years where as the area, production and productivity of chilli in Karnataka as a whole showed negative growth rate of -3.74, -5.45 and -1.34 per cent, respectively. With respect to degree of value addition for dry chilli, the extent of value addition was more (15.00 %) at trader/wholesaler stage and for processed product of dry chilli (dry chilli powder), the degree of value addition was more (23.21%) at processing stage. It was found that uneven rainfall was the major constraint at producer stage followed by non-availability of skilled labours and quality seeds. Price fluctuation and lack of storage facility were the major problems at farmers level as well as traders level and non-availability of adequate quality raw material for processing, high initial cost were the major constraints at processors level.
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    ThesisItemOpen Access
    CONSUMERS PREFERENCE AND BRAND LOYALTY OF MAIYAS FOOD PRODUCTS - A STUDY IN BENGALURU CITY
    (UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU, 02-04-18) AMULYA S, MURTHY; Girish, M.R.
    The present study made an attempt to examine the major brands of masala and ready-to-eat food products; analyze the market share of Maiyas in masala and ready-to-eat food products; factors influencing consumer's preference for Maiyas food products; and the brand loyalty towards Maiyas food products in Bengaluru city. The major brands of masala products available in the city were Maiyas, MTR, Tej, Eastern, Everest, Sparsh, Catch, Priya and MDH while among ready-to-eat food products, Maiyas, MTR, ITC and Priya were the major brands. Among the eight brands of masala food products considered for the study, MTR had the highest share of about 37 per cent followed by Eastern (22.24 %), Everest (12.37 %), Maiyas (11.52 %), Priya (6.63 %), Catch (4.43 %), Sparsh (3.17 %), and Tej (2.66 %). Even in the case of ready-to-eat food products, MTR had the highest share (69.23 %) among the five brands considered for the study followed by ITC (16.93 %) and Maiyas (13.85 %). Household income was the major factor influencing the purchase of Maiyas masala food products by consumers while saving of time was the major factor which influenced the purchase of Maiyas ready-to-eat food products. With regard to brand loyalty among consumers, MTR had the highest retention probability of 0.80 in the case of masala food products while Maiyas had the high retention probability of one in the case of ready-to-eat food products.
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    ThesisItemOpen Access
    INTER-LINKAGES IN INTEGRATED FARMING SYSTEMS – A STUDY IN CHICKBALLAPUR DISTRICT OF KARNATAKA STATE
    (UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU, 08-03-18) APSARA, T.N.; Girish, M.R.
    Integrated farming system is a mix of farm enterprises in which farm families allocate resources for efficient utilization of the existing enterprises for enhancing productivity and profitability of the farm. The present study examined the different types of IFS practised by farmers; linkages across different enterprises in IFS; component-wise employment and income generation by different types of IFS; and constraints in different types of IFS. The study was conducted in Chickballapur district of Karnataka. The primary data was collected from a sample of 60 IFS farmers of Chintamani taluk of Chickballapur district. The study revealed that majority (33.34 %) of the sample IFS farms were sericulture based farming systems followed by dairy based farming systems and olericulture based farming systems (25 % each); and dryland based farming systems (16.16 %). In majority (76.6 %) of the farms, the linkages among agriculture, dairy, sheep rearing and goat farming enterprises were prevalent. Among sericulture based farming systems, the highest employment (825 person days) and the highest net returns (Rs. 8,67,000/-) were generated in the case of farming system comprising of sericulture, agriculture, dairy, goat farming, piggery, apiculture and agroforestry enterprises. In the case of dairy based farming systems, the highest employment (536 person days) and the highest net returns (Rs. 4,08,275/-) were generated in the case of farming system consisting of dairy, agriculture, sericulture, horticulture and piggery enterprises. The major production constraint faced by IFS farmers was high cost of production while the major marketing constraint faced by them was price fluctuations.
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    ThesisItemOpen Access
    BUSINESS PERFORMANCE ANALYSIS OF JAIPUR MILK UNION (SARAS), RAJASTHAN
    (UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU, 08-03-18) NAVNEET, MEENA; GRACY, C.P.
    The rapid growth in milk supply of India and modernization of dairy is largely credited to the contribution of dairy co-operatives. Rajasthan, with a cattle population of 13.40 million numbers holds second rank in world milk production contributing to 11.57 per cent share. The present study is an attempt to document the business performance of Jaipur milk union in Rajasthan state by examining growth and profitability of milk societies in selected zones of Jaipur and classifying the zones according to dairy performance indicators. Liquidity ratio indicated that milk union had sufficient liquid assets to meet its current obligations as revealed by current ratio (>2) and acid test ratio (>0.90). Inventory turnover ratio of 4.92 to 6.82 indicates that SARAS was able to use its assets to generate sales efficiently and the Gross profit ratio indicated 8- 13 paisa profit on every rupee worth sales. The positive CAGR values for all the 10 zones points to the success of cooperative dairy movement in the state. The composite index to assess performance of DCS in selected zones revealed that Sanganer, Watka, Sahapura, Ramgarh, Amber and Bassi were ranked I to VI according to the magnitude of indicator value. Dairy cooperative societies need to provide better facilities and services to dairy farmers to avoid competition from private dairies and to improve performance.