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University of Agricultural Sciences, Bengaluru

University of Agricultural Sciences Bangalore, a premier institution of agricultural education and research in the country, began as a small agricultural research farm in 1899 on 30 acres of land donated by Her Excellency Maharani Kempa Nanjammanni Vani Vilasa Sannidhiyavaru, the Regent of Mysore and appointed Dr. Lehmann, German Scientist to initiate research on soil crop response with a Laboratory in the Directorate of Agriculture. Later under the initiative of the Dewan of Mysore Sir M. Vishweshwaraiah, the Mysore Agriculture Residential School was established in 1913 at Hebbal which offered Licentiate in Agriculture and later offered a diploma programme in agriculture during 1920. The School was upgraded to Agriculture Collegein 1946 which offered four year degree programs in Agriculture. The Government of Mysore headed by Sri. S. Nijalingappa, the then Chief Minister, established the University of Agricultural Sciences on the pattern of Land Grant College system of USA and the University of Agricultural Sciences Act No. 22 was passed in Legislative Assembly in 1963. Dr. Zakir Hussain, the Vice President of India inaugurated the University on 21st August 1964.

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Subject: Agricultural Business Management × Author: AKHILESH, KUMAR MEHTA × End date: 2019 × Start date: 2013 × Type: Thesis ×
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    ThesisItemOpen Access
    ANALYSIS OF PROCESSING AND MARKETING OF LITCHI BASED VALUE ADDED PRODUCTS IN BIHAR STATE
    (University of Agricultural Sciences, Bengaluru, 2014-08-15) AKHILESH, KUMAR MEHTA; SHASHIDHARA, B. M.
    A study on analysis of processing and marketing of litchi based value added products was conducted in Bihar state to identify procurement strategy, study of value added products and to analyze the consumer preference for litchi based products. The findings of the study revealed that farmers sold 83 per cent of the litchi fruits in the local markets. The study also revealed that the processors procured 91 per cent of the litchi through commission agents. Among the litchi processed companies, Hindustan Unilever Ltd is selling all types of products. The study revealed that consumer’s preferences for litchi based product was mainly influenced by quality, attractive prices and better taste. The study also revealed that brand “Muzaffarpur litchi” commands a premium price in the market. Hence focus need to be on establishment of litchi based processing industries very near to the production belts particularly in the Muzaffarpur district. The demand for litchi based product is likely to increase in future. Hence there is a good opportunity for litchi based processing industries to increase the scale of operations in the future. Besides diversification of processed products like pulp, juice, nectar, beverage, jam jelly etc need to be encouraged through an integrated policy of the state involving private players under public private partnership mode.