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University of Agricultural Sciences, Bengaluru

University of Agricultural Sciences Bangalore, a premier institution of agricultural education and research in the country, began as a small agricultural research farm in 1899 on 30 acres of land donated by Her Excellency Maharani Kempa Nanjammanni Vani Vilasa Sannidhiyavaru, the Regent of Mysore and appointed Dr. Lehmann, German Scientist to initiate research on soil crop response with a Laboratory in the Directorate of Agriculture. Later under the initiative of the Dewan of Mysore Sir M. Vishweshwaraiah, the Mysore Agriculture Residential School was established in 1913 at Hebbal which offered Licentiate in Agriculture and later offered a diploma programme in agriculture during 1920. The School was upgraded to Agriculture Collegein 1946 which offered four year degree programs in Agriculture. The Government of Mysore headed by Sri. S. Nijalingappa, the then Chief Minister, established the University of Agricultural Sciences on the pattern of Land Grant College system of USA and the University of Agricultural Sciences Act No. 22 was passed in Legislative Assembly in 1963. Dr. Zakir Hussain, the Vice President of India inaugurated the University on 21st August 1964.

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Subject: Agribusiness Management × Start date: 1960 × Thesis Type: M.B.A. ×
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    ThesisItemOpen Access
    AN ECONOMIC ANALYSIS OF INDIA’S BASMATI RICE EXPORTS
    (University of Agricultural Sciences GKVK, Bangalore, 21-07-14) NAJEEBURAHMAN; P K, Mandanna
    Rice is an important food crop of India. India is the second largest producer of rice in the world next only to China. Basmati rice is a unique aromatic variety grown in India. India exports basmati rice to about 50 countries in the world. The study attempts to analyze India’s basmati rice exports for the period 1992-93 to 2012-13. The quantity of Basmati rice exported in the year 1992-93 was only 2.86 lakh tonnes and the same has gone up to 34.60 lakh tonnes during the year 2012-13. The CAGR for quantity and value realization were 11 and 16.6 percent respectively. The composition of basmati and non basmati rice exported during the study period showed wide fluctuation. Among the eight major basmati rice importing countries from India, the study indicated that the growth in exports to Kuwait, Qatar and UAE increasing at 16, 15.5 and 12 percent respectively. Exports to ‘other countries’ grew at 22 percent. Similar trend was observed in value realization as well. Growth in basmati rice exports were computed for two different periods. During 2003-04 to 2012-13 export performance in terms of quantity exported and value realization were much higher compared to the first period 1992-93 to 2002-03. The analysis revealed that Iran emerging as the biggest basmati rice importing country from India. The direction of basmati rice exports for the period 2001-02 and 2002-03 indicated that only Kuwait and Saudi Arabia retaining the import share of basmati rice and other countries were not loyal. Similar exercise for the period 2010-11 to 2012-13 indicate that Qatar, Saudi Arabia, UAE, Iran and Kuwait retaining greater import share of the previous year.
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    ThesisItemOpen Access
    A STUDY ON CONSUMERS BRAND PREFERENCE FOR RAISIN IN BANGALORE CITY
    (University of Agricultural Sciences GKVK, Bangalore, 21-07-14) HEZBULLAH; T N, VENKATA REDDY
    Raisin is one of the important dry fruit gaining popularity in the recent past. This study was conducted during the year 2014 in Bangalore city. The objectives of the study were to analyze the different brands of raisin in Bangalore city, to examine the consumer preference for branded and unbranded raisin and to study the distribution strategies of raisin. The primary data was collected from hundred raisin consumers, five raisin dealers and retailers each. The data was analyzed by tabular analysis, Garret’s ranking technique and descriptive statistics. Two thirds of the consumers preferred store brands. The local brands of raisin were available across the stores. National brands were absent in the market. Among the dry fruits consumers preferred almond the most, followed by dates and raisin. Branded raisin were preferred by 69 per cent of the consumers and the remaining preferred unbranded. The major factor influencing for brand preference was nutritional value, followed by ready availability of raisin, the quality and appearance were the other influence the brand choice. One third of the consumers were not brand loyal. Organized Retail Chain Stores preferred to convert the products in to the store brand in their centralized handling unit and delivered to retail outlets. The Local brands of raisin were directly delivered by local companies to the retailers. The Fast Moving Consumer Goods (FMCGs) companies can launch the brands at national level to encash the vacuum in the market. The brand loyalty needs to be built.