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Govind Ballabh Pant University of Agriculture and Technology, Pantnagar

After independence, development of the rural sector was considered the primary concern of the Government of India. In 1949, with the appointment of the Radhakrishnan University Education Commission, imparting of agricultural education through the setting up of rural universities became the focal point. Later, in 1954 an Indo-American team led by Dr. K.R. Damle, the Vice-President of ICAR, was constituted that arrived at the idea of establishing a Rural University on the land-grant pattern of USA. As a consequence a contract between the Government of India, the Technical Cooperation Mission and some land-grant universities of USA, was signed to promote agricultural education in the country. The US universities included the universities of Tennessee, the Ohio State University, the Kansas State University, The University of Illinois, the Pennsylvania State University and the University of Missouri. The task of assisting Uttar Pradesh in establishing an agricultural university was assigned to the University of Illinois which signed a contract in 1959 to establish an agricultural University in the State. Dean, H.W. Hannah, of the University of Illinois prepared a blueprint for a Rural University to be set up at the Tarai State Farm in the district Nainital, UP. In the initial stage the University of Illinois also offered the services of its scientists and teachers. Thus, in 1960, the first agricultural university of India, UP Agricultural University, came into being by an Act of legislation, UP Act XI-V of 1958. The Act was later amended under UP Universities Re-enactment and Amendment Act 1972 and the University was rechristened as Govind Ballabh Pant University of Agriculture and Technology keeping in view the contributions of Pt. Govind Ballabh Pant, the then Chief Minister of UP. The University was dedicated to the Nation by the first Prime Minister of India Pt Jawaharlal Nehru on 17 November 1960. The G.B. Pant University is a symbol of successful partnership between India and the United States. The establishment of this university brought about a revolution in agricultural education, research and extension. It paved the way for setting up of 31 other agricultural universities in the country.

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  • ThesisItemOpen Access
    Loyalty creation through social media driven consumer brand engagement in Delhi
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2020-07) Pandey, Shobha; Singh, Saurabh
    Social media acts as a medium to bridge the gap between brands and consumers. Brands are taking advantage of social media websites to empower information dissemination of the product or service. Social media provides ample opportunities to create connections with consumers. So, it becomes imperative for the marketers to tap these platforms. The digital presence can help in attaining better consumer engagement. The best suitable social media platform strategy leads to better consumer engagement. This research was focused on social media users of Delhi. The research was done in order to evaluate users’ perception, identify factors affecting social media communication and model development for social media brand engagement. The model started with seven exogenous factors, consumer brand engagement as mediator and brand loyalty as an endogenous factor. The results revealed that perceived interactivity, normative influence, informative quality and company responsiveness were affecting consumer brand mangagement which in turn affected loyalty. Consumer Brand Engagement fully mediated between perceived interactivity, information quality and brand loyalty. Partial mediation existed in the case of company responsiveness whereas no mediation was there for normative influence. This study shows relevance of social media in marketing communication and in building brand loyalty. Managers can maintain a powerful digital presence by leveraging the benefits of various social media sites and designing their social media strategy focused on the significant factors. Therefore, it becomes imperative for organizations to implement a suitable online strategy to create an impact on their customers.
  • ThesisItemOpen Access
    Assessing market opportunities for organic products of Uttarakhand
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2009-05) Bhakuni, Mohit; Saxena, Raka
  • ThesisItemOpen Access
    Strategic mix to facilitate effective turnaround of UAS & TDC Pantnagar
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2009-05) Agarwal, Priyanka; Arora, V.P.S.
  • ThesisItemOpen Access
    Performance evaluation of self help groups in Kumaon region of Uttarakhand
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2009-05) Bhandari, Kiran; Saxena, Raka
  • ThesisItemOpen Access
    Penetration of branded clothing in Kumaun division of Uttarakhand
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2009-05) Taranjeet Kaur; Arora, V.P.S.
  • ThesisItemOpen Access
    Study of sales promotional tools adopted by Sumitomo Chemical India Pvt. Ltd.
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2009-05) Jalal, Govind Singh; Singh, Ashutosh
  • ThesisItemOpen Access
    Comparative study of food courts in urban shopping malls of Delhi and NCR
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2009-05) Bisht, Ritu; Sharma, M.L.
  • ThesisItemOpen Access
    Study of changing food consumption behaviour among urban residents of Dehradun
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2009-05) Negi, Deepika; Narula, Sapna A.
  • ThesisItemOpen Access
    Organized retailing of fruits & vegetables in Jaipur: challenges and opportunities
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2009-05) Laddha, Ankit; Singh, Saurabh