Loading...
Thumbnail Image

Govind Ballabh Pant University of Agriculture and Technology, Pantnagar

After independence, development of the rural sector was considered the primary concern of the Government of India. In 1949, with the appointment of the Radhakrishnan University Education Commission, imparting of agricultural education through the setting up of rural universities became the focal point. Later, in 1954 an Indo-American team led by Dr. K.R. Damle, the Vice-President of ICAR, was constituted that arrived at the idea of establishing a Rural University on the land-grant pattern of USA. As a consequence a contract between the Government of India, the Technical Cooperation Mission and some land-grant universities of USA, was signed to promote agricultural education in the country. The US universities included the universities of Tennessee, the Ohio State University, the Kansas State University, The University of Illinois, the Pennsylvania State University and the University of Missouri. The task of assisting Uttar Pradesh in establishing an agricultural university was assigned to the University of Illinois which signed a contract in 1959 to establish an agricultural University in the State. Dean, H.W. Hannah, of the University of Illinois prepared a blueprint for a Rural University to be set up at the Tarai State Farm in the district Nainital, UP. In the initial stage the University of Illinois also offered the services of its scientists and teachers. Thus, in 1960, the first agricultural university of India, UP Agricultural University, came into being by an Act of legislation, UP Act XI-V of 1958. The Act was later amended under UP Universities Re-enactment and Amendment Act 1972 and the University was rechristened as Govind Ballabh Pant University of Agriculture and Technology keeping in view the contributions of Pt. Govind Ballabh Pant, the then Chief Minister of UP. The University was dedicated to the Nation by the first Prime Minister of India Pt Jawaharlal Nehru on 17 November 1960. The G.B. Pant University is a symbol of successful partnership between India and the United States. The establishment of this university brought about a revolution in agricultural education, research and extension. It paved the way for setting up of 31 other agricultural universities in the country.

Browse

Search Results

Now showing 1 - 1 of 1
  • ThesisItemOpen Access
    Marketing strategy for woolen handmade carpets produced in Pithoragarh district of Uttarakhand
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2014-10) Pant, Satish Chandra; Pandey, Mukesh
    Woolen handicraft is a traditional skill in the Pithoragarh district of Uttarakhand and has been vertically passed on for generations. Location of the district viz. high altitude, mountainous terrain, cold climate but excellent sunshine provides ideal conditions for rearing of animals like sheep, Angora rabbits and Pashmina goats. This creates an environment, which permits extraction of finest quality of wool. The major advantage of this sector is its enormous employment potential despite low investment of capital. However, the industry is far behind to tap this opportunity. Dispersed and unorganized woolen handicraft industry of Pithoragarh district facing stiff competition in the competitive market. In Pithoragarh district weavers produces a lot of woollen craft per year, yet the socio economic condition of the weavers continues to be poor. Several challenges faced by weavers are responsible for this poor economic condition. The woolen carpet business needs special consideration on improving availability of requisite quality and quantity of raw material, wool processing, grading, design improvement, strengthening of marketing arrangements and mobilizing institutional finance for growth of this industry. As far as the distribution and promotion is concern, due to growing purchasing power of consumers, foray of new retail formats like supermarket, hypermarket and shopping mall, there has been new doors open for the woolen carpet industry of Pithoragarh district of Uttarakhand. In addition, there is an urgent need to bring new technologies to empower the artisans. This research is as such, aimed at studying the problems faced by the woolen handmade carpet industry of Pithoragarh district of Uttarakhand, the marketing-mix adopted, various challenges faced by weavers/artisans, consumers insights about the carpet and also is an attempt to recommend suitable business strategies.