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Anand Agricultural University, Anand

Anand Agricultural University (AAU) was established in 2004 at Anand with the support of the Government of Gujarat, Act No.(Guj 5 of 2004) dated April 29, 2004. Caved out of the erstwhile Gujarat Agricultural University (GAU), the dream institution of Sardar Vallabhbhai Patel and Dr. K. M. Munshi, the AAU was set up to provide support to the farming community in three facets namely education, research and extension activities in Agriculture, Horticulture Engineering, product Processing and Home Science. At present there seven Colleges, seventeen Research Centers and six Extension Education Institute working in nine districts of Gujarat namely Ahmedabad, Anand, Dahod, Kheda, Panchmahal, Vadodara, Mahisagar, Botad and Chhotaudepur AAU's activities have expanded to span newer commodity sectors such as soil health card, bio-diesel, medicinal plants apart from the mandatory ones like rice, maize, tobacco, vegetable crops, fruit crops, forage crops, animal breeding, nutrition and dairy products etc. the core of AAU's operating philosophy however, continues to create the partnership between the rural people and committed academic as the basic for sustainable rural development. In pursuing its various programmes AAU's overall mission is to promote sustainable growth and economic independence in rural society. AAU aims to do this through education, research and extension education. Thus, AAU works towards the empowerment of the farmers.

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20172
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Author: Prabhat Sirohi × Thesis Type: M.B.A. ×
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    ThesisItemOpen Access
    A STUDY TO UNDERSTAND THE SCOPE AND MARKET POTENTIAL FOR FLAVOURS IN PHARMA INDUSTRIES IN GUJARAT
    (AAU, Anand, 2017-06) Prabhat Sirohi; Dr. R. S. Pundir
    The Indian pharmaceuticals market is the third largest in terms of volume and thirteenth largest in terms of value. India is the largest provider of generic drugs globally with the Indian generics accounting for 20 per cent of global exports in terms of volume. Indian Pharma industry, which is expected to grow over 15 per cent per annum between 2015 and 2020, will outperform the global Pharma industry, which is set to grow at an annual rate of 5 per cent between the same period. The market is expected to grow to US$ 55 billion by 2020, thereby emerging as the sixth largest pharmaceutical market globally by absolute size. Pharmaceuticals are products, which are mostly unpleasant in smell and bitter in taste. Due to sensitive nature of flavourus compounds, pharmaceutical industry was not using them for the better stability of drugs and longer shelf life. Research and development departments of Pharma companies and independent laboratories have then researched and developed more stable compounds of flavours that can help in improving the organoleptic properties of drugs without disturbing the stability and shelf life. The study entitled “A study to understand the scope and market potential for flavours in Pharma industries in Gujarat” was taken up with specific following certain objectives: to find out the flavours which are mostly being used in pharmaceutical companies, to work out the demand and consumption potential of flavours in pharma companies, to find out the existing competitors, to study the factors affecting the buying behaviour of flavours in pharmaceutical companies. A sample of 100 customers were selected from six major cities namely Ahmedabad, Vadodara, Surendranagar, Himmatnagar, Mehsana and Vapi. Out of 42, there were 33 companies, who were engaged in manufacturing of tablets followed by syrups, nutraceuticals supplements and others. 36 companies captured the domestic business only.14 companies were involved in export and 3 companies were working as a third party manufacturer for other organizations like Cipla, Ranbaxy etc. As regards of use of powdered flavours in the selected companies 18 companies used orange flavour in their product followed by chocolate, vanilla and mixed fruit. 22 companies were observed using liquid Orange flavour followed by mixed fruit and Raspberry. Overall Orange, Chocolate, Raspberry, Mixed fruit, Mango and Vanilla are being used by most of the respondents. The demand of the above studied flavours together was found to be more than 1000 kg in powdered form and more than 1000 litre in liquid form. Market potential of flavours was estimated about 57 kg per company for powdered flavours and 72 lit per company for liquid flavours. Major existing competitors are Flavorama and IFF, capturing almost 80% of the market while rest of the market is being captured by Dohler, Firmenich and some local brands. Flavorama is been holding the market due to its cheap prices while IFF is been preferred by most of the companies due to its availability in retail market. Quality was observed as the major parameter that plays an important role in buying decision of the flavours followed by price, service and Brand. Because pharmaceutical is a sensitive sector, dealing with the health and ultimately the life of living being; no one prefers to take a risk in the matter of quality. Thus before purchasing the flavours and to assure the Quality, customers do check the certification as well as specifications of the flavours. For expanding the business in Pharmaceutical sector the host company needs to enter into the retail marketing and apart from this the company also needs to have small packaging of 5kg in powdered flavours and in 1lit in liquid flavours. They should also focus medium scale pharmaceutical companies rather than concentrating on big players because almost 60% of the companies in Gujarat are medium scale.
  • Thumbnail Image
    ThesisItemOpen Access
    A STUDY TO UNDERSTAND THE SCOPE AND MARKET POTENTIAL FOR FLAVOURS IN PHARMA INDUSTRIES IN GUJARAT
    (AAU, Anand, 2017-06) Prabhat Sirohi; Dr. R. S. Pundir
    The Indian pharmaceuticals market is the third largest in terms of volume and thirteenth largest in terms of value. India is the largest provider of generic drugs globally with the Indian generics accounting for 20 per cent of global exports in terms of volume. Indian Pharma industry, which is expected to grow over 15 per cent per annum between 2015 and 2020, will outperform the global Pharma industry, which is set to grow at an annual rate of 5 per cent between the same period. The market is expected to grow to US$ 55 billion by 2020, thereby emerging as the sixth largest pharmaceutical market globally by absolute size. Pharmaceuticals are products, which are mostly unpleasant in smell and bitter in taste. Due to sensitive nature of flavourus compounds, pharmaceutical industry was not using them for the better stability of drugs and longer shelf life. Research and development departments of Pharma companies and independent laboratories have then researched and developed more stable compounds of flavours that can help in improving the organoleptic properties of drugs without disturbing the stability and shelf life. The study entitled “A study to understand the scope and market potential for flavours in Pharma industries in Gujarat” was taken up with specific following certain objectives: to find out the flavours which are mostly being used in pharmaceutical companies, to work out the demand and consumption potential of flavours in pharma companies, to find out the existing competitors, to study the factors affecting the buying behaviour of flavours in pharmaceutical companies. A sample of 100 customers were selected from six major cities namely Ahmedabad, Vadodara, Surendranagar, Himmatnagar, Mehsana and Vapi. Out of 42, there were 33 companies, who were engaged in manufacturing of tablets followed by syrups, nutraceuticals supplements and others. 36 companies captured the domestic business only.14 companies were involved in export and 3 companies were working as a third party manufacturer for other organizations like Cipla, Ranbaxy etc. As regards of use of powdered flavours in the selected companies 18 companies used orange flavour in their product followed by chocolate, vanilla and mixed fruit. 22 companies were observed using liquid Orange flavour followed by mixed fruit and Raspberry. Overall Orange, Chocolate, Raspberry, Mixed fruit, Mango and Vanilla are being used by most of the respondents. The demand of the above studied flavours together was found to be more than 1000 kg in powdered form and more than 1000 litre in liquid form. Market potential of flavours was estimated about 57 kg per company for powdered flavours and 72 lit per company for liquid flavours. Major existing competitors are Flavorama and IFF, capturing almost 80% of the market while rest of the market is being captured by Dohler, Firmenich and some local brands. Flavorama is been holding the market due to its cheap prices while IFF is been preferred by most of the companies due to its availability in retail market. Quality was observed as the major parameter that plays an important role in buying decision of the flavours followed by price, service and Brand. Because pharmaceutical is a sensitive sector, dealing with the health and ultimately the life of living being; no one prefers to take a risk in the matter of quality. Thus before purchasing the flavours and to assure the Quality, customers do check the certification as well as specifications of the flavours. For expanding the business in Pharmaceutical sector the host company needs to enter into the retail marketing and apart from this the company also needs to have small packaging of 5kg in powdered flavours and in 1lit in liquid flavours. They should also focus medium scale pharmaceutical companies rather than concentrating on big players because almost 60% of the companies in Gujarat are medium scale.