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Anand Agricultural University, Anand

Anand Agricultural University (AAU) was established in 2004 at Anand with the support of the Government of Gujarat, Act No.(Guj 5 of 2004) dated April 29, 2004. Caved out of the erstwhile Gujarat Agricultural University (GAU), the dream institution of Sardar Vallabhbhai Patel and Dr. K. M. Munshi, the AAU was set up to provide support to the farming community in three facets namely education, research and extension activities in Agriculture, Horticulture Engineering, product Processing and Home Science. At present there seven Colleges, seventeen Research Centers and six Extension Education Institute working in nine districts of Gujarat namely Ahmedabad, Anand, Dahod, Kheda, Panchmahal, Vadodara, Mahisagar, Botad and Chhotaudepur AAU's activities have expanded to span newer commodity sectors such as soil health card, bio-diesel, medicinal plants apart from the mandatory ones like rice, maize, tobacco, vegetable crops, fruit crops, forage crops, animal breeding, nutrition and dairy products etc. the core of AAU's operating philosophy however, continues to create the partnership between the rural people and committed academic as the basic for sustainable rural development. In pursuing its various programmes AAU's overall mission is to promote sustainable growth and economic independence in rural society. AAU aims to do this through education, research and extension education. Thus, AAU works towards the empowerment of the farmers.

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  • ThesisItemOpen Access
    STUDY OF MARKETING EFFECTIVENESS OF ZYTONIC SOIL CONDITIONER IN ANAND AND KHEDA DISTRICTS
    (Anand Agricultural University, Anand, 2012) Pawan Kumar; Prof. T.S. Shibin
    Soil physical condition is one factor that can limit crop production. Poor soil physical condition can restrict water intake into the soil and subsequent movement, plant root development and aeration of the soil. There are amending materials that claim to improve the soil physical conditions; such materials are called soil conditioners. Soil conditioner varies in both their origin and composition; it can be synthetic or naturally occurring, organic or inorganic. Zytonic is a polymer soil conditioner, inorganic in nature suitable for all type of plants. Zydex industries have taken leadership in synthesizing such product. Zydex industries originated in 1999 with production of textile chemicals entered into agri. business in Dec. 2007 and started production of liquid form of Zytonic and in June 2011 it replaced liquid form of Zytonic with powder form which can be applied to the field easily together with fertilizers. The present study entitled „Study of marketing effectiveness of Zytonic soil conditioner in Anand and Kheda districts‟ aims to achieve objectives about awareness of Zytonic soil conditioner among farmers, finding usage penetration of Zytonic soil conditioner among the farmers and to Name of student Pawan Kumar Reg. No. 04-1479-2010 Advisor Prof. T.S. Shibin Assistant Professor