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Anand Agricultural University, Anand

Anand Agricultural University (AAU) was established in 2004 at Anand with the support of the Government of Gujarat, Act No.(Guj 5 of 2004) dated April 29, 2004. Caved out of the erstwhile Gujarat Agricultural University (GAU), the dream institution of Sardar Vallabhbhai Patel and Dr. K. M. Munshi, the AAU was set up to provide support to the farming community in three facets namely education, research and extension activities in Agriculture, Horticulture Engineering, product Processing and Home Science. At present there seven Colleges, seventeen Research Centers and six Extension Education Institute working in nine districts of Gujarat namely Ahmedabad, Anand, Dahod, Kheda, Panchmahal, Vadodara, Mahisagar, Botad and Chhotaudepur AAU's activities have expanded to span newer commodity sectors such as soil health card, bio-diesel, medicinal plants apart from the mandatory ones like rice, maize, tobacco, vegetable crops, fruit crops, forage crops, animal breeding, nutrition and dairy products etc. the core of AAU's operating philosophy however, continues to create the partnership between the rural people and committed academic as the basic for sustainable rural development. In pursuing its various programmes AAU's overall mission is to promote sustainable growth and economic independence in rural society. AAU aims to do this through education, research and extension education. Thus, AAU works towards the empowerment of the farmers.

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20211
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Subject: Others × Author: Patel Pratik Kiritkumar × End date: 2024 × Start date: 2020 × Type: Thesis × Thesis Type: M.Sc ×
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    ThesisItemOpen Access
    SOCIAL MEDIA UTILISATION BEHAVIOUR OF FARMERS FOR SUSTAINABLE AGRICULTURE DEVELOPMENT
    (INSTITUTE OF DISTANCE EDUCATION ANAND AGRICULTURAL UNIVERSITY ANAND, 2021) Patel Pratik Kiritkumar; Dr. Vinaya Kumar, H. M.
    Social media in agriculture is a new upcoming field focusing on the empowerment to farmers for agricultural information sharing and communication. Social media includes various tools that allow interactive means of communication among people and information exchange worldwide. Social media not only enables users to connect anytime and anywhere but also provides a platform for storing information. During a crisis such as natural disasters and disease out brakes, social media can be extensively used to communicate and coordinate with other stakeholders in authorities, organizations and systems, and farming communities. Social media has quickly become the wide-ranging way of broadcasting information in various types such as video, audio, text, photographs, documents, locations and different data in different extensions. Due to high affordability, social media has become the world’s common way of communication. The acceptance of social media has increased; thus, various applications, tools, platforms, functions, and features have been evaluated. Hence the social media has to be studied to generate information about possible use in agriculture extension. Agricultural technologies can be exploited more efficiently using social media to share accurate, timely, relevant information and services through user-friendly ways to the stakeholders for sustainable agriculture development.