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Anand Agricultural University, Anand

Anand Agricultural University (AAU) was established in 2004 at Anand with the support of the Government of Gujarat, Act No.(Guj 5 of 2004) dated April 29, 2004. Caved out of the erstwhile Gujarat Agricultural University (GAU), the dream institution of Sardar Vallabhbhai Patel and Dr. K. M. Munshi, the AAU was set up to provide support to the farming community in three facets namely education, research and extension activities in Agriculture, Horticulture Engineering, product Processing and Home Science. At present there seven Colleges, seventeen Research Centers and six Extension Education Institute working in nine districts of Gujarat namely Ahmedabad, Anand, Dahod, Kheda, Panchmahal, Vadodara, Mahisagar, Botad and Chhotaudepur AAU's activities have expanded to span newer commodity sectors such as soil health card, bio-diesel, medicinal plants apart from the mandatory ones like rice, maize, tobacco, vegetable crops, fruit crops, forage crops, animal breeding, nutrition and dairy products etc. the core of AAU's operating philosophy however, continues to create the partnership between the rural people and committed academic as the basic for sustainable rural development. In pursuing its various programmes AAU's overall mission is to promote sustainable growth and economic independence in rural society. AAU aims to do this through education, research and extension education. Thus, AAU works towards the empowerment of the farmers.

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  • ThesisItemOpen Access
    DEVELOPMENT OF SCALE TO MEASURE THE ATTITUDE OF STUDENTS TOWARDS AGRICULTURAL JOURNALISM
    (INSTITUTE OF DISTANCE EDUCATION ANAND AGRICULTURAL UNIVERSITY ANAND, 2020) Patel Juliben Mahendrakumar; Dr. J. B. Patel
    India is principally an agricultural country. Sixty four per cent of the Indian population lives in villages. Fifty eight per cent of the total workforce depends on agriculture for its daily bread (FAO, 2016). Agriculture is the single largest private sector occupation in the country. To maintain this scenario of farming in India, the farmers need suitable and sustainable solutions in form of understandable information in different forms. On the other hand there is a public debate on the problem of unemployment among the graduates. Thus, in the present context of employability, choosing career intelligently is of vital importance. To provide quality information to the farmers and to overcome the employment problem of the students, agricultural graduate students should also think of the agricultural journalist as a career option. The experts involved in the development of rural and agricultural development have opinion that new generation of graduate agricultural scholars should have positivism in certain mind-set, wisdom, knowledge and skills that facilitate effective and wise use of understanding, experience and formal education. These expected qualities are helpful to be a successful, motivating and productive farm communicators or journalists. However, presently there is no research done to measure such feeling. Looking at this, present investigation was conducted to develop the scale for measuring the attitude towards agricultural journalism of graduate students of final year studying in AAU with following specific objectives.