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Anand Agricultural University, Anand

Anand Agricultural University (AAU) was established in 2004 at Anand with the support of the Government of Gujarat, Act No.(Guj 5 of 2004) dated April 29, 2004. Caved out of the erstwhile Gujarat Agricultural University (GAU), the dream institution of Sardar Vallabhbhai Patel and Dr. K. M. Munshi, the AAU was set up to provide support to the farming community in three facets namely education, research and extension activities in Agriculture, Horticulture Engineering, product Processing and Home Science. At present there seven Colleges, seventeen Research Centers and six Extension Education Institute working in nine districts of Gujarat namely Ahmedabad, Anand, Dahod, Kheda, Panchmahal, Vadodara, Mahisagar, Botad and Chhotaudepur AAU's activities have expanded to span newer commodity sectors such as soil health card, bio-diesel, medicinal plants apart from the mandatory ones like rice, maize, tobacco, vegetable crops, fruit crops, forage crops, animal breeding, nutrition and dairy products etc. the core of AAU's operating philosophy however, continues to create the partnership between the rural people and committed academic as the basic for sustainable rural development. In pursuing its various programmes AAU's overall mission is to promote sustainable growth and economic independence in rural society. AAU aims to do this through education, research and extension education. Thus, AAU works towards the empowerment of the farmers.

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  • ThesisItemOpen Access
    EFFECTIVNESS OF KRUSHIGOVIDHYA FARM MAGAZINE AS PERCEIVED BY ITS SUBSCRIBERS
    (INSTITUTE OF DISTANCE EDUCATION ANAND AGRICULTURAL UNIVERSITY ANAND, 2018) DADHANIA RINSHU MEET; Dr. J. K. Patel
    Information play an immense role in our society and its large scale disseminate through highly perfect communication media constitute. Print media, due to its mass nature promises to satisfy the information needs to the masses. Krushigovidhya farm magazine is an important leading popular Guajarati Farm magazine published since 1948 by Anand Agriculture University, Anand covers useful information on agriculture and other allied sectors. The Krushigovidhya farm magazine provides technological knowhow to the farmer at the regular interval for enhancing rate of adoption of new technology. Considering the popularity and its utility perception in transfer of technology in rural India, it needs to be evaluated by deriving its level of effectiveness and satisfaction by its subscribers. The extent of effectiveness as perceived by its subscriber for various components such as format of magazine, heading given to the articles and sub headings to the different aspects, content, illustrations, tables and advertisements published in farm magazine can be gratified the needs and preferences of its readers. Therefore, it is worthwhile to understand different characteristics of the clientele which determine the perceived effectiveness of Krushigovidhya farm magazine.