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Author: Nora Shalomey D. Sangma × End date: 2016 × Start date: 2014 ×
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    ThesisItemOpen Access
    CONTENT ANALYSIS OF ENGLISH RURAL MAGAZINES
    (University of Agricultural Sciences, Dharwad., 2014-06-01) Nora Shalomey D. Sangma; Dr. D.A. Nithya Shree
    A study on “Content analysis of English rural magazines” was undertaken in the year 2013-2014 in Dharwad and Bangalore districts of Karnataka state which consisted of two parts viz., content analysis of magazines and survey research. In content analysis total 803 articles published in four magazines (LEISA India, Bhoomi, Vatika and Kissan World) were taken. For survey research, 60 subscribers of LEISA India (30) and Bhoomi (30) were selected. The data was collected with the help of questionnaire. Out of 803 articles from four magazines, maximum articles belonged to general information category (13.60%) followed by environmental science and agricultural crops with 12.60 per cent each. The least number of articles were in ‘Clothing and Textile’ (0.86%). The analysis of the readability showed that articles in LEISA India (50%) and Vatika (35%) magazines were in the difficult category. Most of the articles in Kissan World were in standard category (28%) while in Bhoomi (37.50%) articles were in fairly difficult. Majority of the readers (36.60%) belonged to medium reading habits. 75 per cent of the readers read the magazines whenever they feel like reading and most of the readers read specific articles in the magazines for ½ hour to 1 hour. Mass media utilization exhibited significant association with reading habits of readers towards the magazine Most of the readers were most satisfied with the various components of the magazines like subject matter areas, cover page, format, content and language, illustration and management. Education, occupation, social participation, mass media utilization and extension contact had exhibited significant association with satisfaction level of the readers towards the magazines. Majority of the readers preferred multi coloured cover page with14 font size letters, 5 to 7 sentences per paragraphs, two photographs per article, illustrations in the form of photos and content should appear on first inner page.