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20152
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Subject: Home Science Extension Education × Author: Akanksha × Start date: 1999 × Thesis Type: Ph.D ×
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    ThesisItemOpen Access
    Media Development and Its Impact on Production and Processing of Button Mushroom in Haryana
    (CCSHAU, 2015) Akanksha; Batra, Asha
    The present study was conducted in Haryana state. One eighty male and sixty female comprising of total sample of 240 respondents from Yamunanagar, Kurukshetra and Jhajjar districts were selected randomly for assessing impact of mushroom growers and female respondents regarding mushroom production and processing. The results shows that growers have sufficient gain in knowledge and had most favourable attitude towards mushroom production whereas in case of mushroom processing female respondents have gain in knowledge but they had favourable attitude regarding processing. Constraints were measured in terms of personal, technical, financial, infrastructural, marketing and health. Weighted mean scores were calculated and ranks were given on the basis of WMS and result shows that both mushroom growers and female respondents assigned 1th and 6th rank to financial and infrastructural constraints. All the production messages and on the basis of weighted mean scores and ranks messages for processing were finally selected for media preparation. Standard procedures for development of media were followed. The effectiveness of printed manual was assessed through several parameters that accuracy, coverage, objectivity, writing style, content presentation, illustration and compatibility. Overall weighted mean scores were perceived to be high for all the messages. Effectiveness of Compact Disc (CD) was assessed through of audio quality, video quality, presentation of message, content importance, suitability and text was rated as high. The content validity ratio for all the attributes of CD and printed manual was found to be significant. Inter consistency reliability for CD and printed manual was found to be statistically significant at 5 per cent level of significance. Field applicability was also found to be high for all the messages. The impact of CD was found to be significant for gain in knowledge and change in attitude. The impact of CD on growers and on female respondents was of moderate level.
  • Thumbnail Image
    ThesisItemOpen Access
    Media Development and Its Impact on Production and Processing of Button Mushroom in Haryana
    (CCSHAU, 2015) Akanksha; Batra, Asha
    The present study was conducted in Haryana state. One eighty male and sixty female comprising of total sample of 240 respondents from Yamunanagar, Kurukshetra and Jhajjar districts were selected randomly for assessing impact of mushroom growers and female respondents regarding mushroom production and processing. The results shows that growers have sufficient gain in knowledge and had most favourable attitude towards mushroom production whereas in case of mushroom processing female respondents have gain in knowledge but they had favourable attitude regarding processing. Constraints were measured in terms of personal, technical, financial, infrastructural, marketing and health. Weighted mean scores were calculated and ranks were given on the basis of WMS and result shows that both mushroom growers and female respondents assigned 1th and 6th rank to financial and infrastructural constraints. All the production messages and on the basis of weighted mean scores and ranks messages for processing were finally selected for media preparation. Standard procedures for development of media were followed. The effectiveness of printed manual was assessed through several parameters that accuracy, coverage, objectivity, writing style, content presentation, illustration and compatibility. Overall weighted mean scores were perceived to be high for all the messages. Effectiveness of Compact Disc (CD) was assessed through of audio quality, video quality, presentation of message, content importance, suitability and text was rated as high. The content validity ratio for all the attributes of CD and printed manual was found to be significant. Inter consistency reliability for CD and printed manual was found to be statistically significant at 5 per cent level of significance. Field applicability was also found to be high for all the messages. The impact of CD was found to be significant for gain in knowledge and change in attitude. The impact of CD on growers and on female respondents was of moderate level.