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Subject: Home Science × Author: Asrani, Shalini × End date: 2009 × Thesis Type: M.Sc ×
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    ThesisItemOpen Access
    Development and testing of electronic media on beekeeping
    (CCSHAU, 2006) Asrani, Shalini; Kaushik, Sushma
    The present study was conducted in Hisar District of Haryana state. A total of 100 respondents including trained men, trained women, untrained men and untrained women (25 each) constituted sample for the study. A set of 21 independent variables and 3 dependent variables was used in the study. On the basis of weighted mean scores, ten messages were selected for preparation of interactive CD ROM with printed material and a video film on beekeeping. The effectiveness of media was assessed on selected parameters by exposing it to 30 judges comprising scientists/extension workers and teachers. The prepared media was also exposed to 30 rural respondents (15 men and 15 women) selected randomly from earlier selected respondents. Impact of media was assessed through pre and post exposure knowledge scores of the respondents on the selected messages. The collected data was quantified and interpreted by using suitable statistical tools. Socio-personal profile of the respondents revealed that majority of respondents belonged to middle age group, having medium caste, joint families of medium size with medium level of personal as well as family education. Majority of respondents had farming as their own and family occupation. Communication profile of respondents revealed that majority of respondents had low level of mass media exposure, medium to low extension contacts and medium social participation. Majority of respondents had high economic motivation, medium risk orientation and medium change proneness. Women were found to have lesser awareness and knowledge about beekeeping than men and perceived training duration and coverage as less adequate, training contents as less relevant and less motivating. Economic enablers (52%) were perceived as highest by the respondents while technical constraints were the most important constraints faced by respondents (50.4%). Attributes of beekeeping inferred that beekeeping technology was perceived as very easy to understand and use, profitable, physically compatible, observable and less risky. The results revealed that beekeeping adoption had increased considerably in last 5 years and most of the beekeepers were having between 30 and 50 boxes. Eighty eight per cent beekeepers did not take any loan. Apis mellifera was the only bee species being kept by the farmers. Majority of beekeepers had sufficient flora for beekeeping and most of them had good infrastructure facilities. Majority of beekeepers obtained their bee colonies from progressive beekeepers. Eighty four per cent beekeepers had their own beekeeping equipments and the management practices followed by them were almost appropriate. The cost benefit analysis revealed that bigger farmers were earning more profit as compared to small farmers. The interactive CD Rom was found to be effective for all the selected parameters. The quality parameters of video film prepared on "Beekeeping" were perceived quite high by a large majority of respondents. Majority of respondents, both male and female, who had low to medium pre exposure knowledge scores reached to medium to high level after exposure to media. The ‘t’ test values indicated that significant gain in knowledge was attained by respondents for most of the messages after exposure to media.