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Subject: Extension Education × Author: Preeti × End date: 2019 × Type: Thesis × Thesis Type: M.Sc ×
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    ThesisItemOpen Access
    Inter generation media habits of urban respondents
    (CCSHAU, 2017) Preeti; Kaushik, Sushma
    The study was conducted in the Hisar city of Haryana State. Two localities were selected randomly viz. Sector-15 A and Jawahar Nagar. Out of each selected locality, 20 respondents each from different age categories i.e. 16-30 years, >30-45 years, >45-60 years and above 60 years were selected randomly. A set of nine independent variables including socio –economic and personal profile and three dependent variable were taken namely media ownership& access, media preferences and media habits. The study revealed that cent percent respondents had TV and mobile phone and majority of the respondents had newspaper (97.5%), computer (84.3%), and internet connection (89.3%) in their households. Mobile was the first preference of all age categories except above 60 age group who preferred TV at first place. The study also revealed that TV was the most preferred source of news for almost all age groups except above 60 age group who preferred newspaper. In 16-30 and >30-45 age group, internet was the most preferred source of entertainment and information. Most of the respondents gave preference to serials followed by news/politics and movies. Majority, of the respondents did multitasking while watching T V like eating (87.2%) and texting (63.9%). Almost all respondents used mobile for making/receiving call, listen music and social media. Majority of the respondents had profile on social media in all age categories 16-30 (97.5%), >30-45 (72.5%), >45-60 year (70%). Newspaper was perceived as most reliable media in all four age categories. 35.6 per cent of the respondents watched TV for 1-2 hours, while, majority of the respondents used their mobile phone 2-3 hours a day. Regarding, newspaper most of the respondents read newspaper less than 30 minutes in a day. Most of 16-30 and >30-45 years respondents were likely to miss plans due to smart phone, had hard time concentrating, were constantly checking smartphone, using smart phone longer and said that they felt impatient when not holding phone. Regarding smart phone addiction, 16-30 and >30-45 age groups had high addiction towards mobile/internet while >45-60 and above 60 age groups respondents had medium addiction. The overall mean scores of opinion towards TV across various age category indicated that 16-30 years respondents had positive opinion about TV while all other categories had mixed feelings and neutral opinion. While, respondents from all age categories had neutral opinion about radio. Among the respondents of 16-30 years and >30-45 years had positive opinion about mobile phone while the other two categories had neutral opinion. The overall mean scores revealed that respondents of all age categories had positive opinion towards the internet, maximum score obtained by 16-30 years age group. The respondents of 45-60 and above 60 age categories had positive opinion for print media, whereas the other two category had neutral opinion. Age, type of family, size of family were negatively and significantly related with media control while education and family income were positively and significantly associated. Further, Age, education and family income were positively and significantly associated with print media utilization. Age and size of family were negatively and significantly related while education, occupation, income of respondents and family income were positively and significantly related with social networking media at 0.05% level of significance.