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Subject: Extension Education × Author: Mishra, Ayush × End date: 2021 × Start date: 2021 × Thesis Type: M.Sc ×
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    ThesisItemOpen Access
    Farmers’ social media use profile in Haryana
    (CCSHAU, Hisar, 2021-09) Mishra, Ayush; Jogender Singh
    This study was conducted to understand the access to and use of social media among the farmers of Haryana state. The study was conducted in Sonipat and Hisar district of Haryana state, two blocks were selected randomly from each of the district and, from each block, two villages were selected randomly and from each village, twenty-five farmers having smart phone facility were selected. Thus, total two hundred farmers were selected and interviewed with the help of well-structured schedule. The interview schedule was divided into five categories i.e., personal profile, access to social media, social media use, perception and constraints. Findings of the personal profile of the respondents revealed that majority of the farmers were males of middle age group (36-50 years), educated up to intermediate, belonged to nuclear family, had small land holding and income between 2-3 lakhs. Also, most of them had medium mass media exposure, no social participation, medium extension contacts and had no extension participation. In terms of access to social media most of the respondents belonged to medium category. In terms of social media use most of the respondents were in medium category. In case of purpose of social media watching video was most preferred activity followed by chatting and connecting with friends and peers. Also, in terms of social media preference, YouTube was found to be most used and most preferred social media followed by WhatsApp and Facebook whereas, Twitter was the least popular and least used social media among the farmers. In case of perception, most of the respondents had neutral perception towards social media. In case of constraints, lack of useful content was found to be most important constraint followed by lack of technical knowledge/skills and high cost of data while lack of electricity, online abuse and fear of privacy were the least important constraints in the access and use of social media.