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Subject: Extension Education × Author: Ashma × End date: 2019 × Start date: 2012 × Thesis Type: M.Sc ×
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    ThesisItemOpen Access
    Content analysis and reading behaviour towards “Swachh Bharat Mission”
    (CCSHAU, 2017) Ashma; Goel, Rita
    Media is an essential tool of communication which helps in educating the masses. Print media is the oldest communicating tool still being used in all the life stages. The importance of print media especially newspaper can be estimated from the fact that millions of people across the country depend for the information that appears in the newspapers. Sanitation is not only associated with internal beauty but also with the health of the people. The well known international organizations and other sanitation related schemes or programmes like Swachh Bharat Mission cannot be ignored whenever sanitation and issues related with it become headlines. In India, most of the print media studies have been in the area of content analysis. Very little attempts have been made to know quantitative and qualitative coverage of issues related to Swachh Bharat Mission in the newspapers. Therefore, the study was conducted by keeping in view the importance of content analysis with the objectives: Content analysis of coverage on “Swachh Bharat Mission” in Hindi newspapers and Analyze the reading behaviour towards “Swachh Bharat Mission”. Four Hindi newspapers i.e. Dainik Bhaskar, Dainik Jagran, Dainik Tribune and Punjab Kesri were selected on the basis of maximum circulation of these newspapers in locale of the study. Content analysis of the selected newspapers was conducted in three phases. Hisar district of Haryana state was selected purposively to study the readers‟ behavior towards Swachh Bharat Mission. Total 100 respondents from the 2 wards (50 from each) of the Hisar city were interviewed randomly. The results of content analysis revealed that Dainik Jagran had maximum number of items and space related to Swachh Bharat Mission followed by Dainik Bhaskar. Majority of the items were published in the form of news followed by campaigns and photographs. Most of the items related to issue were covered by the newspaper correspondents and national agencies. Majority of items were of national level and placed on local page. The number of items and space covered in 1st column was highest. The maximum items and highest space were covered in 15 days after launching. The results of readership behaviour signifies that majority of the respondents were aware about national newspapers in both Hindi and English languages and read newspapers regularly. Most of the respondents read newspapers for improving their knowledge and preferred Dainik Bhaskar newspaper. About one fourth of the respondents preferred political section in the newspaper. Half of the respondents found the coverage regarding Swachh Bharat Mission somewhat adequate in the selected newspapers and felt that Dainik Bhaskar published content related to Swachh Bharat Mission was able to create awareness.