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Subject: Extension Education × Author: Anil Kumar × End date: 2018 × Thesis Type: M.Sc ×
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    ThesisItemOpen Access
    Role of social media in dissemination of agricultural innovations in Haryana
    (CCSHAU, 2018) Anil Kumar; Malik, Joginder Singh
    Social media is very important tool in farming and growing at an explosive rate, with millions of people all over the world generating and sharing content on a scale barely imaginable a few years ago. Now social media is the main form of communication around the world. There is also need of timely site specific and rapid dissemination of agricultural information. . The study was conducted in two districts of Haryana state namely, Hisar and Sirsa, from each district two blocks were selected randomly, from each block two villages were selected and from each village, fifteen farmers were selected randomly. Thus, total one hundred twenty farmers were selected and interviewed with the help of well structured schedule. The interview schedule was divided into three parts i.e. awareness, adoption and constraint. Findings of the personal profile of the respondents revealed that majority of the farmers were of middle age group (31-50 years), educated up to higher secondary, belonged to nuclear family, performed farming and had land holing up to 5 acres. Result pertaining to awareness indicated that awareness about WhatsApp and Kisan SMS Portal was more than 70 % among the respondents. Results pertaining to adoption of social media to farmers revealed that most of the farmers preferred social media for entertainment and communicating purpose rather than agricultural information. No training and education about use of social media, low level of education, people were less trusted towards social media, language and cultural barriers were the main barriers faced by the respondents. The study exposed the ground reality of use of social media which could help the extension personnel to develop the models which can make social media user friendly in communicating and sharing agricultural information.