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ThesisItem Open Access Development of digital embroidery designs from traditional motifs of Haryana(CCSHAU, 2016) Sunita; Rose, Neelam M.The motifs and patterns of traditional art and craft provide significant elements for designing and are indicative of the rich cultural heritage of different states of India.Thus the present study was conducted to adapt and apply traditional motifs of Haryana on different products using digital embroidery technique. The 400 traditional motifs of Haryana were collected from primary and secondary sources and screened for their suitability to apparels, home textiles and utility articles as well as digital embroidery. The screened motifs were categorized in five categories viz. geometrical, floral and foliage, animal and bird, human and religious motifs and database was prepared. The motifs were shown to the thirty experts to seek their preferences for selection of one third top preferred motifs from each category of motifs. Two top preferred products of apparels, home textiles and utility articles/accessories were selected from listed products. Preferences of experts were also taken for fabrics and base colours of fabric for selected six products. A total of sixty designs, twenty for each category of products were developed using selected thirty four motifs and two top raked designs for each selected product were selected for placements. Created thirty six design placements were again shown to the experts and one best placement of each selected twelve designs was chosen. Three colour ways for each selected twelve design placements were simulated and colour way that secured I rank was selected for embroidery. Twelve products were developed through digital embroidery and cost of each product was calculated. The developed products were assessed on different parameters. Out of 102 motifs, thirty four motifs selected for design development were motif number 2, 5, 7, 12, 13, 19, 20 and 23 in geometrical category, motif number 4, 5, 7, 8, 9 and 12 in floral and foliage category, motif number 4, 5, 9, 12, 15, 20, 21 and 22 in animal and bird category, motif number 2, 3, 5, 6, 9 and 15 in human category and motif number 1, 3, 4, 8, 11 and 12 in religious category. Twelve designs of design number 10 and 13 for ladies’ kurta, 3 and 7 for stole, 2 and 6 for bed cover, 11 and 13 for cushion cover, 9 and 13 for tote bag and 4 and 5 for file folder were selected. Most preferred placements of selected twelve designs were placement III of design number 10 and placement I of design number 13 for ladies’ kurta, placement III of design number 3 and placement II of design number 7 for stole, placement II of design number 2 and placement III of design number 6 for bed cover, placement III for both the selected designs of cushion covers, placement I for both the selected designs of tote bag and placement III for both the selected designs of file folder. Most preferred colour ways for digital embroidery on selected products were colour way III for both the selected designs of ladies kurta, colour way III of design number 3 and colour way I of design number 7 for stole, colour way II for both the selected designs of bed cover, colour way III of design number 11 and colour way II of design number 13 for cushion cover, colour way I for both the selected designs of tote bag, colour way I of design number 4 and colour way III of design number 5 for file folder. Twelve products were developed through digital embroidery technique using most preferred placements and colour ways of selected designs. The cost of the digital embroidered products was rated appropriate by half of the consumers. All the developed products were found highly appreciated and well accepted by consumers for suitability of digital embroidery technique in design development for the apparels, home textiles and utility articles. Thus, traditional motifs of Haryana adapted for designing various products using digital embroidery has broadened the design base for apparel and textile products.