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ThesisItem Open Access Socio-economic impact of agro-meteorological advisory services in Haryana(CCSHAU, Hisar, 2023-09) Nisha; Malik, D. P.Weather's effects on agricultural operations and farm production show how it affects farmers' livelihoods. Inspiring farmers to organise and employ their own resources in order to reap the tremendous rewards is possible with the help of advance meteorological information. Keeping same in view, the present study was conducted in Kurukshetra, Sonipat, Kaithal and Karnal districts selected from eastern zone and Hisar, Sirsa, Fatehabad and Bhiwani districts selected from western zone based on maximum number of farmers registered in the m-Kisan portal. A purposive multistage sampling technique was used for selection of AAS and non-AAS farmers. The main source of awareness about AAS in the eastern zone and western zone was personal contact with officials and fellow farmers or panchayat head (63.75%), respectively. All the farmers received AAS in Hindi language. Majority of farmers received advisories once-a-week in both zones. Gramin Krishi Mausam Seva (GKMS) as developed by IMD in 2008 enhanced the current coverage of AAS. The distribution of these advisories was conducted by different personnel operating at AMFUs/DAMUs, SAUs, ICAR institutes, NGOs, and other organizations. Mediums employed for disseminating the advisories included newspapers, electronic media and social media platforms like WhatsApp groups, Facebook groups, Twitter, and websites of IMD, KVKs, and state agriculture departments. The foremost individual function for which the farmers agreed that they employed advisories while scheduling was marriage ceremony in both the zones. In case of community-based function, it was social and cultural entertainment function in the eastern zone and gathering for social work in the western zone. In the eastern zone, the increase in net return of paddy and wheat estimated through propensity score matching was found to be Rs11044.76 ha-1 and Rs3596.88 ha-1, respectively. While, in the western zone, the increment in net return estimated through propensity score matching was found to be Rs7319.28 ha-1, Rs3494.52 ha-1, Rs3547.06 ha-1, Rs698.45 ha-1 and Rs5449.51 ha-1 in case of paddy, wheat, pearlmillet, cotton and mustard, respectively. The major perceptional, technical, organizational and social constraints faced by the AAS and non-AAS farmers in the eastern as well as western zones included lack of location-specific information, occasional inaccuracy of weather information, insufficiency of two-way communication between sender & receiver and lack of education and skills. The strategies to enhance the impact of AAS included trainings for improving user capacity in accessing AAS through apps, augmenting mass media outreach and app training.