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Author: Hoque, Jillul × Start date: 2020 × Type: Thesis × Thesis Type: M.B.A. ×
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    ThesisItemOpen Access
    Agri-business Potential of Indian Jujube (BER) in Darrang District, Assam
    (2023) Hoque, Jillul; Buragohain, Rinumoni
    India ranks second among Jujube-growing countries in the world after China. The annual production of jujube in India is estimated at 10 lakh tonnes. The productivity of jujube in India is 10 metric tonnes/hectare. India with an area of approximately 1 lakh ha, ranks second among jujube-growing countries in the world after China. India has produced 586 thousand metric tonnes of Indian jujube in the 53-thousand-hectare area in 2021-22. The Indian Jujube, also known as Ber or Boroi in Assam, is a fruit-bearing tree that is commonly found in the region. The Indian Jujube belongs to the species Ziziphus mauritiana. It is a small to medium-sized tree. The tree is known for its spiny branches and glossy green leaves. The fruit of the Indian jujube is a drupe. It has a sweet and tangy taste, often described as similar to dates. It is well adapted to a wide range of soil types and climatic conditions, making it suitable for cultivation in Assam. Indian Jujube fruits are rich sources of Vit C and contain significant amounts of other essential nutrients like calcium, iron and phosphorous. It is also known for its high fiber content. In Assam, the Indian Jujube holds cultural significance, and the fruit is often offered during religious ceremonies and festivals. The tree's wood is used in making small tools and handicrafts. The cultivation of Indian Jujube provides a source of income for farmers in Assam, and the fruits are also sold in local markets. Additionally, the tree helps in soil conservation and provides shade for other crops. The present study is on Indian jujube farming over a 13.65-hectare sample area. Three separate ways of distribution for Indian jujube products were found. Channel I was a route that included manufacturers, wholesalers, retailers, and consumers. Channel II took a more direct route, connecting producers to traders directly, resulting in consumer purchases. Channel III represented the most straightforward way, with producers selling directly to customers. The study found a promising return over the cost ratio of 2.50, showing that Indian jujube farming is profitable. This means that farmers who cultivate jujube can earn a good living, proving the financial sustainability of this agricultural endeavour.