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Subject: Human Development and family studies × Author: Dutta, Ankita × End date: 2016 ×
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    ThesisItemOpen Access
    EFFECT OF COLOUR ON ATTENTION AND MEMORY OF YOUNG CHILDREN
    (AAU, Jorhat, 2015-07) Dutta, Ankita; Baruah, Juri
    Most of the child psychologists pay greater attention to the pre-school age because it is the time when children undergo the greatest development. Learning in this period is critical to their subsequent development throughout their lives. Coloured presentation of information is considered by many studies as an important and stimulating cue for learning in children. Colour has the potential to increase the chances of environmental stimuli to be encoded, stored and retrieved successfully. With this background the present study entitled, “Effect of colour on attention and memory of young children” was undertaken in Jorhat district during 2014-2016 with the objectives: 1. To analyze the frequently used colours in existing instructional materials of young children. 2. Preparation of instructional materials using different colours. 3. To identify the colours which facilitate attention and memory of young children. 4. To develop guidelines for using colours in instructional materials of children. A total of 30 children aged 4 to 5 years, with average intelligence level and without any chronic illness, signs of inattention and impulsivity were selected for the study. The sample was selected from 180 respondents from six preschools of Jorhat district. Data was collected from the respondents using a questionnaire and a tool with subtests Prose Memory and Test Card to assess the health status of the respondents and identify the colours which facilitate attention and memory of young children respectively. Culture Fair Intelligence Test was also used to screen out the children with average intelligence. The books of four preschools were analyzed to find out the frequently used colours in existing instructional materials of young children. Upon completion of data collection, the results indicated that the most frequently used colour in the existing preschool books is yellow, followed by red, green, blue, light blue, natural, black brown, purple, pink, orange and lastly grey. The results of the responses to colours in the Prose Memory sub-test reveal that natural colour may facilitate most attention and memory in young children, followed by red, green, blue, light blue, yellow and black. Test Card results also reveal that natural colour may facilitate most attention and memory in young children, but followed by red, green, yellow, blue, light blue and black. Females responded more to colours of red and yellow than male respondents. And males responded more to green, blue, light blue and natural colours than females. There was no gender difference in response to black colour. On the basis of the findings of the study, few guidelines were recommended in the area of use of colour in instructional material for children.