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Subject: Extension Education × Author: Borah, Adrija × End date: 2019 × Start date: 2015 ×
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    ThesisItemOpen Access
    A STUDY ON EFFECTIVENESS OF ADVISORY SERVICES RENDERED BY AGRO-INPUT DEALERS IN JORHAT DISTRICT, ASSAM
    (AAU, Jorhat, 2019-07) Borah, Adrija; Barman, Sundar
    The study entitled “A study on effectiveness of advisory services rendered by Agro-Input Dealers in Jorhat District, Assam” was carried out in Jorhat district. A total of 120 respondents were selected using simple random sampling technique out of which 30 were agro-input dealers and 90 were farmers. The data were collected by means of personal interview schedule. Appropriate statistical tools employed to analyze and interpretation of data. The profile analysis of the farmers indicated that majority of the farmers were middle aged (66.67%) completed high school (40%) with 4 to 6 members family (72.22%) and 1-2 ha of cultivable land (46.67%). Majority of farmers (74.44%) had annual income ranging from Rs. 80158.09-198950.86 with medium farming experience (67.78%) but received less training (11.11%) with medium level of extension contact (90%), participation in extension activities (60%) and mass media participation (71.11%). Medium level of contact with agro input dealers was found for 66.67 per cent. Advisory services provided by agro input dealers to the farmers were found moderately effective (74.44%), followed by highly effective (13.33%) and less effective (12.22%). In case of agro input dealers, majority of the input dealers were middle aged (76.67%), with education higher secondary (46.66%), 4 to 6 family members (60%), with average 11.77 years dealership experience and 10.8 years farming experiences. The average annual income Rs.3,42,100.00 and majority of them (46.67%) deals with fertilizer, pesticides and seeds and invested their owned fund(70%). Training and mass media were the source of information for majority agro input dealers. Majority of them had medium level of extension contact (83.33%) and participation in extension activities (56.67%). Knowledge of the agro input dealers about selected POP of major crops was found medium level (60%), followed by low (23.33%), and high (16.67%). And item wise analysis results revealed that in case of paddy 100 per cent of the respondents had correct knowledge on „variety of crop‟, „water management‟, „weed management‟ and „harvesting‟. In case of okra, cabbage, pea and rapeseed crop 100 per cent of the respondents had correct knowledge on „harvesting‟. In case of brinjal and potato crop 100 per cent of the respondents had correct knowledge on „water management‟, „weed management‟ and „harvesting‟. And dealers had very less knowledge on „fertilizer management‟ in all the crops. „Language problem while talking with dealers‟, „unavailability of inputs at times‟, „Lack of updated information‟, „Slow in solving problem‟, „dealers do not give field visit on request‟ were most prominent problems reported by majority farmers While for input dealers „not able to meet company personnel at urgent times‟, „Lack of time for field visits on farmer request‟, „Insufficient feedback from farmers about performance of agro-advisory services‟ and „Inadequate technical qualification of input dealers in agro-advisory services‟, „communication with farmers‟, „Lack of sufficient field experience‟ were the most prominent problems .