Loading...
Theses
Browse
1 results
Search Results
ThesisItem Open Access A Study on Entrepreneurial Behavior of Watermelon Growers of Central Brahmaputra Valley Zone (CBVZ), Assam(2023) BHARADWAJ, KANGKANA; Borah, D.The present study entitled “A Study on Entrepreneurial Behavior of Watermelon Growers of Central Brahmaputra Valley Zone (CBVZ), Assam” was carried out with following objectives: 1. To analyse the Entrepreneurial Behaviour of Watermelon growers of the Central Brahmaputra Valley Zone. 2. To determine the factors influencing Entrepreneurial Behaviour of watermelon growers. 3. To identify the problems faced by the watermelon growers in relation to scientific watermelon cultivation. The study was undertaken in both the districts of Central Brahmaputra Valley Zone (CBVZ) i.e. Nagaon and Morigaon. A purposive cum random sampling design was used to select 180 respondents from 18 villages of both the districts. The primary data for the study was collected during February-April, 2023 through personal interview method with the help of a structured schedule. The findings of the study revealed that majority (66.11%) of the respondents belonged to middle-aged category, majority (38.34%) of the respondents had secondary level of formal education and comes relatively from medium sized family (53.33%). The study also revealed that majority of the respondents (41.12%) were small farmers with medium (68.34%) annual family income. Majority of the respondents had medium (69.45%) farming experience in watermelon cultivation. It is viewed that majority 76.12 per cent of the respondent did not get any training on watermelon cultivation. 72.22 per cent of the respondents had medium level of mass media exposure. In case of source of information majority of the respondents‟ main source of information was social media. Medium level of labour availability within household is viewed in the study area. About 62.22 per cent of the respondents had moderately favorable attitude towards watermelon cultivation. In case of various components related to entrepreneurial behaviour, the study revealed that majority (77.22%) of the respondents had medium level of innovativeness, medium level of achievement motivation (51.67%), moderate decisionmaking ability (67.78%), medium level of risk orientation (68.88%), medium level of coordinating ability (61.11%), moderate level of planning ability (47.77%), medium level of information seeking behaviour (73.33%), medium level of cosmopolitness (58.88%) and medium level of self-confidence (64.44%). The overall entrepreneurial behaviour of watermelon growers were found medium (68.33%) followed by low entrepreneurial behaviour (17.22%) and high entrepreneurial behaviour (14.45%). To determine the factors influencing entrepreneurial behaviour of the watermelon growers, multiple regression analysis was used where annual family income, net annual income from watermelon cultivation, training exposure, attitude towards watermelon cultivation were found to contribute significantly towards variation in the entrepreneurial behaviour of watermelon growers at 0.01 level of probability. Operational land holding and farming experience in watermelon cultivation contribute significantly towards variation in the entrepreneurial behaviour of watermelon growers at 0.05 level of probability. The contributory factors may be given more emphasis by the concerned agencies while formulating any project or related programmes on watermelon cultivation in the study area. With regards to the major problems, the study showed that „High cost of quality inputs‟ was the most important problem (ranked first) faced by the watermelon growers followed by perishable nature of watermelon, adverse effect of natural calamities, non availability of quality seed and non availability of irrigation facility, lack of credit facility, pest attack, lack of extension services. It is imperative to call for attention from government, policy makers, and planners to design effective watermelon production policy/strategy that would ensure to overcome the problems faced by the farmers for promoting watermelon production and to ensure economic development.
