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ThesisItem Open Access Study on marketing management of Sitaram ayurveda pharmacy Ltd. for Narasimham oil(College of Co-operation Banking and Management, Vellanikkara, 2017) Bhagyasree, K G; KAU; Smitha, BabyMarketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities. Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. The scope of a business' marketing management depends on the size of the business and the industry in which the business operates. Effective marketing management will use a company's resources to increase its customer base, improve customer opinions of the company's products and services, and increase the company's perceived value. The project entitled “A study on marketing management of Sitaram Ayurveda Pharmacy Ltd. for Narasimham oil” were undertaken with the objectives vii. To understand the marketing management practices followed by Sitaram Ayurveda Pharmacy Ltd for the promotion of Sitaram Narasimham oil. viii. To evaluate consumers, retailers and dealers perception towards the maketing of Sitaram Narasimham oil. ix. To suggest improved marketing strategies for Sitaram Narasimham oil. The sample size of the study was 60 consumers, 8 distributors and 15 retailres of Sitaram Narasimham oil , in Thrissur Corporation. Consumers were selected by using convenience sampling method. The study was based on primary data and secondary data, the primary data were collected from the sample respondents through personal interview. The collected data were analyzed using percentage and ranking index method. In order to keep the company vibrant and responsive to the needs of the customers, it is vital to regularly monitor the level of consumer satisfaction and marketing management practices.ThesisItem Open Access Morphological variations of root knot nematode in vegetables and banana(Department of Agricultural Entomology, College of Agriculture, Vellayani, 2017) Chinchu, P Babu; KAU; Narayana, RThe study entitled “Morphological variations of root knot nematode in vegetables and banana” was conducted at College of Agriculture, Vellayani during 2015-17 with the objective to study the morphological and morphometric variations of root-knot nematode in brinjal, okra, tomato and banana in Kerala. Morphological and morphometrical studies of females, perineal pattern, second stage juveniles and males of root knot nematodes collected from Dhanuvachapuram, Kattakada and Vellayani of Thiruvananthapuram district; Balagram, Pampadumpara and Thovalappady of Idukki district; Chazhoor, Thalikulam and Thaniyam of Thrissur district infecting brinjal, okra, tomato and banana were done and the data was analysed to identify the species. M.incognita (Kofoid & White, 1919) Chitwood, 1949, M. javanica (Treub, 1885) Chitwood, 1949, M. arenaria (Neal, 1889) Chitwood, 1949 and M. chitwoodi Golden, O'Bannon, Santo & Finley 1980 were identified from brinjal, okra, tomato and banana in Thiruvananthapuram, Idukki and Thrissur districts of Kerala. The study indicated M. incognita as the major species of root knot nematode in Thiruvananthapuram district (91.66%) with highest percentage of occurrence in brinjal and tomato (27.77). In Idukki district, the major species of root knot nematode was M. javanica (66.66%) with highest percentage of occurrence from brinjal and banana (33.33). In Thrissur district, M. arenaria was found to be the major species (66.66%) with highest percentage of occurrence in okra (37.5). M. incognita was found to be the major species in brinjal (55.55%), okra (44.44%), tomato (55.55%) and banana (44.44%) in Thiruvananthapuram, Idukki and Thrissur districts. The extent of parthenogenesis of root knot nematode was found to be very high (97.22%) in these populations. Intraspecific morphological variations were observed within M. incognita, M. javanica and M. arenaria with respect to shape of females, length and position of neck, perineal pattern morphology, tail characters including rectum dilation. Interpopulation comparison of mature females, perineal pattern and second stage juveniles of M. incognita showed that the characters length, width, neck length, stylet length, LMB, WMB and ratio a of females, LVS, AVS, ATT and IPD of perineal pattern and body length, stylet length, H-MB, ABW, tail length, ratio c and c’ were recorded as stable characters. Interpopulation comparison of mature females, perineal pattern and second stage juveniles of M. javanica showed that all the characters of females, perineal pattern and second stage juveniles were stable characters and in M. arenaria, the characters like body length, width, neck length, stylet length, LMB and WMB of females, LVS, AVS, ATT and IPD of perineal pattern and length, stylet length, H-MB, ABW and tail length were recorded as stable characters and found useful in characterizing species. Intraspecific morphological and morphometric variations of M. incognita, M. javanica, M. arenaria were recorded from four host plants in three districts in Kerala. M. arenaria and M. javanica showed high variability between the populations compared to M. incognita in Kerala. The study indicated that M. incognita, M. javanica and M. arenaria were the major species infesting vegetables and banana in Kerala. Among the sampled populations, M. hapla was not identified which shows that M. hapla is not common in Kerala conditions. The study recorded the first report of species having morphological and morphometrical characters similar to M. chitwoodi from okra in Thiruvananthapuram which opens way to molecular studies in future.ThesisItem Open Access Management of bitter gourd mosaic by enhancing host resistance(Department of Plant Pathology, College of Horticulture, Vellanikkara, 2015) Ashwini, K N; KAU; Vimi, LouisBitter gourd (Momordica charantia L.) is one of the important vegetable crops that occupy a pivotal position among fruit vegetables, particularly in south India. The fruits of this crop which have high commercial value and are being used for culinary preparations and various medicinal preparations. In spite of the economic importance of this vegetable, the research work carried out on protection of crop from viral disease is quite scanty. In many case, cent per cent mosaic incidence was recorded in the crop resulting in substantial economic loss. So the present study was focused on screening of bitter gourd accessions and management of bitter gourd mosaic by enhancing host resistance using defense inducers. The three different viruses causing mosaic in bitter gourd are cucumber mosaic virus (CMV), potyvirus and bitter gourd distortion mosaic virus (BDMV). As these viruses causes mixed infection in field, the separation of individual viruses was carried out using systemic indicator host plants. For separation of CMV and potyvirus, systemic indicator host plants used were cosmos and papaya respectively. BDMV was separated by white fly transmission. The pure cultures of viruses were maintained on the susceptible bitter gourd variety Preethi. The symptoms developed by different viruses were recorded under natural and artificial conditions were recorded CMV produced mosaic specks, yellow-green mosaic patches, leathery leaves and downward rolling of leaf margin. Symptoms of potyvirus infection were vein clearing, puckering, malformed leaf with reduced leaf size and rugosity. BDMV infection produced mosaic, puckering, leaf distortion, hairy growth on leaves and vines with reduction in leaf size and internodal length. For the screening of bitter gourd accessions against CMV and potyvirus, potassium phosphate buffer pH 7.0 was found to be the most suitable buffer. Among 22 accessions screened, three accessions viz., TCR 285, TCR 39 and TCR 53 were highly resistant to CMV; one accession Biliagala was highly resistant to potyvirus and 11 accessions viz.,TCR 285, TCR 39, TCR 493 ,TCR 416, TCR 492, TCR 494,TCR 380, TCR 202 and TCR 149, Green long and Biliagala were highly resistant to BDMV. The field experiment was undertaken with the objective of management of bitter gourd mosaic by using defense inducers. The three different defense inducers viz., salicylic acid 25 ppm, barium chloride 0.1% and Pseudomonas fluorescens 2 % were evaluated on the moderately resistant cultivar white long and susceptible variety Preethi. The mosaic symptom was recorded after 51 days of sowing in salicylic acid treated plants and after 40 days of sowing in control. A time gap of 5-10 days after spray of defense inducer was required for development of resistance in plants. The lowest disease severity was observed in cultivar White long treated with salicylic acid. The highest yield was recorded in Preethi treated with Pseudomonas fluorescens.ThesisItem Open Access Development and quality evaluation of microencapsulated banana pseudostem juice powder(Department of Food and Agricultural Process Engineering, Kelappaji College of Agricultural Engineering and Technology, Tavanur, 2016) Saranya, S; KAU; Sudheer, K PBanana pseudostem, often discarded after the harvest of bunch is very good for health. Its disposal in the field lead to unhygienic surroundings and environmental pollution. Juice from banana stem is a well-known remedy for urinary disorders. But the major problem associated with the pseudostem juice is its perishability and immediate browning reactions which lead to reduction of its acceptability by consumers. Considering these facts, a study was undertaken to obtain powdered products from pseudostem juice. The intention of the study was to develop a process protocol for microencapsulated banana pseudostem juice powder, standardisation of the spray drying parameters, and quality analysis of developed product. Three powder based products were developed from banana pseudostem juice by spray drying technology. Product-I comprised of pseudostem juice-sugar combination with ginger as flavourant. Product-II consists of a blend of banana pseudostem and horse gram with ginger extract. However, the third product from banana pseudostem juice was fortified with milk, horse gram extract and cardamom flavour. The process parameters were optimised as inlet temperature of 180ºC and outlet temperature of 65-68ºC for product-I & II, whereas inlet air temperature of 185°C and outlet temperature of 74-92°C were chosen for Product-III. The feed pump rpm of 15 and main blower rpm of 1800 were kept constant for developing all three products. The physicochemical characteristics, reconstitution and flow properties were determined. Standardised products were stored in aluminium pouches and quality parameters of product-I and II were analysed up to six months at an interval of two months and Product- III was stored up to three months for verifying its stability during storage. Based on quality analysis and sensory evaluation, best samples were selected from product-I, II and III i.e., T6-180°C (15% sugar + 25% maltodextrin + 56% pseudostem juice), T6-180°C (25% maltodextrin + 30% horse gram extract + 43% pseudostem juice), and T12-185°C (50% milk + 30% horse gram extract + 20% pseudostem juice), respectively. Cost analysis of the products was done and cost of production of one kilo gram was estimated as Rs.195/-, Rs.208/- and Rs.243/- for product I, II and III, respectively.ThesisItem Open Access Development and evaluation of a jackfruit peeler cum corer(Department of Food and Agricultural Process Engineering , Kelappaji College of Agricultural Engineering and Technology, Tavanur, 2016) Hareesha Shidenur, T; KAU; Santhi Mary, MathewIndia is the largest producer of jackfruit followed by Bangladesh and Thailand. Kerala, which lies in the southernmost part of Western Ghats, is well known for its diversity in jackfruit with cultivated area of 90,225 ha and production of 294 million fruits per year. Peeling, coring and bulb separation of jackfruit are time consuming, causes drudgery and very tedium in manual operation. However, a major chunk of the production is wasted due to lack of post-harvest technological interventions, andhence jackfruit isconsidered as underutilized fruit. The present study aims at development and evaluation of a jackfruit peeler cum corer machine. The principle operation of the machine is, as the jackfruit rotates peeling was done helically due to the linear motion of the blade from bottom to top. Similarly cutting-coring operation was performed by screw mechanism which pressed the core removing tool against the fruit and cut into four portion. Finally bulbs were separated manually. Performance evaluation of the machine was conducted in the laboratory to optimize the speed of fruit holder (90, 120 and 150 rpm) and corer pulley (110, 130 and 150 rpm) with three size of jackfruit, by considering the minimum processing time and bulb wastage with higher efficiency. The peeling operation at optimized speed (90 rpm) showed minimum bulb wastage for small (7.85%), medium (7.24%) and large (6.20%) sized fruits with high peeling efficiency of 85.27, 83.51 and 80.64% with a trend of increasing operational time of 38.24, 44.58 and 50.34 secrespectively. Similarly coring operation at optimal speed (130 rpm) showed processing time of 16.98, 22.39 and 24.83 sec and high coring efficiency of 92.85, 90.32 and 82.03% with bulb wastage of 10.337, 7.81 and 6.09% respectively. The average power consumption of optimal operational speeds for medium size jackfruit with load was found as 0.0149±0.0029 kWh/fruit whereas in without load condition was found to be 0.0104±0.0007 kWh/fruit. As per the comparative study, the average time taken for peeling, cutting-coring and bulb separation was more (28.8 min/fruit) during manual operation and in case of mechanical operation it was only 13.3 min/fruit. The maximum throughput of machine was 37.5 kg/h, whereas in manual operation 17.36 kg/h. The cost of the machine has been estimated as Rs. 46950/-. The operational cost of the machine was Rs. 52.97/h whereas, in manual operation, it wasRs. 47.5/h. The benefit-cost ratio of the developed machine was 2.32:1 and in case of manual operation, it was2.66:1.ThesisItem Open Access Study on the financial performance of Thrissur district co-operative bank Ltd.(TDCB) before and after computerization(College of co-operation, banking and management, Vellanikkara, 2016) Bineesha, C P; KAU; Deepa, PaulThesisItem Open Access Customer perception of dheedhi shampoo in Ernakulam district(College of co-operation, banking and management, Vellanikkara, 2016) Anchana, Thulasidas; KAU; Binoo Bonny, PThesisItem Open Access Employee satisfaction on safety, health and welfare measures. A case study of Sobha limited, Thrissur(College of co-operation, banking and management, Vellanikkara, 2016) Vineeth, V; KAU; Sherief, A KThesisItem Open Access E-Payment to SHGs-issues and challenges: A study on NABARD financial services Ltd.(College of co-operation, banking and management, Vellanikkara, 2016) Jibinlal, K M; KAU; Sakeer Hussain, A
